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Environmental Scanning And Organizational Strategy

D. Hambrick
Published 1982 · Business

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The purpose of this study was to test empirically the relationships between the environmental scanning activities of upper-level executives and their organizations' strategies, on the premise that executives would scan to reinforce their organization's particular basis for competing. Among the three industries studied, there were differences in the strategy–scanning link. These differences may have been attributable to different dominant environmental requirements existing in each industry.



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