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The Counterfeit Fashion Industry And Consumer Understandings Of Harm

Joanna Large
Published 2019 · Business
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This chapter explores why consumers buy counterfeit goods within broader discussions around attitudes towards crime, harm and victimisation. In addition to examining the impacts of the counterfeit industry, this chapter examines the inter-related nature of the counterfeit and legitimate industry. Despite debates about counterfeit goods tending to centre on harm (or lack of harm in some cases), it is clear that ideals of direct and deserving victimisation play an important role in shaping responses towards the debate. Despite the notional focus on harm, these debates fail to engage with a consideration of harm that moves beyond the focus on individual consumers, business and criminal activity. The chapter argues that counterfeit consumption needs to be understood within the context of the harmful nature of contemporary consumer capitalism.
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