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Electronic Word-of-Mouth (eWOM)

Elvira Ismagilova, Yogesh Kumar Dwivedi, E. Slade, M. Williams
Published 2017 · Business

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With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Enhancement of the Internet, popularity of e-commerce, and widespread diffusion of social media applications led to the emergence of eWOM. Although eWOM may be less personal than traditional WOM, it is seen as more powerful because it has significant reach and is publicly available (Hennig-Thurau et al. 2004).
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