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Donald J. Trump: The Making Of A Media Event

Rachel Bitecofer
Published 2018 · Psychology

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Bitecofer examines the role that Donald Trump’s manipulation of the media played in his success in the Republican primary. Via controversial statements and policy positions, Trump starved his competitors of earned media coverage. Trump dominated the 24-hour news cycle. In a cycle with twenty-one candidates, Donald Trump received more than 50% of all candidate mentions in eighty-nine days and exceeded 60% on twenty-one more. Every time attention waned, Donald Trump would say or do something to draw it back to himself; proving the adage that any attention is good attention, at least for Donald J. Trump.

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