Influential Factors Of Knowledge Sharing Behavior In Virtual Communities: An Empirical Research
Published 2015 · Sociology
The Internet is a convenient channel which allows people to share knowledge. To identify the motivations that affect individual’s knowledge sharing behavior in virtual communities, this paper proposes the social exchange theory to construct a model for investigating the motivations behind people’s knowledge sharing. By analyzing the results of a survey, this study indicated that share willingness, trust, reciprocity, altruism will influence individuals’ knowledge sharing in virtual communities.