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Influential Factors Of Knowledge Sharing Behavior In Virtual Communities: An Empirical Research

J. Li
Published 2015 · Sociology

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The Internet is a convenient channel which allows people to share knowledge. To identify the motivations that affect individual’s knowledge sharing behavior in virtual communities, this paper proposes the social exchange theory to construct a model for investigating the motivations behind people’s knowledge sharing. By analyzing the results of a survey, this study indicated that share willingness, trust, reciprocity, altruism will influence individuals’ knowledge sharing in virtual communities.
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