Online citations, reference lists, and bibliographies.
← Back to Search

Competence Integration In Creative Processes

Christina Öberg, Christina Öberg
Published 2013 · Business

Cite This
Download PDF
Analyze on Scholarcy
Share
Research on creativity focuses extensively on it as a personal skill or discusses how an organization can contribute to a creative environment for its staff. Rather than referring to the organization as the environment, this paper concerns interorganizational and intraorganizational interaction between different creative individuals who together shape the creative process and output. Specifically, the paper focuses on the integration of new competences into present structures, thereby emphasizing competences in use in creative processes. Two case studies from the advertising sector illustrate the integration of competences obtained through interorganizational interaction and the hiring/development of staff. The paper concludes that the integration of new competence is path dependent. As a new competence is added, the creative process becomes increasingly complex and marked by representation rather than participation in creative processes. An overlap between competences is necessary if they are to add to the output. This paper contributes to research on creativity at interorganizational and intraorganizational levels through exploring differences between competences per se and competences in use in regard to the integration of competence in creative processes. It also contributes to research on advertising through its depiction of competence integration among advertising agencies.
This paper references
10.1080/02642060802304828
Producer service firms in globalising cities: the example of advertising firms in Stockholm
B. Hermelin (2009)
10.1016/J.INDMARMAN.2008.12.012
Marketing–sales interface configurations in B2B firms
W. Biemans (2010)
Creativity and Firm-Level Performance: The Mediating Effects of Action Orientation
Laurence G. Weinzimmer (2011)
10.1080/00913367.1976.10672660
Toward an Associative Model of Advertising Creativity
Leonard N. Reid (1976)
10.1080/00208825.1997.11656709
Strategic Renewal: How Large Complex Organizatons Prepare for the Future
C. Baden-Fuller (1997)
10.1016/S0019-8501(03)00057-9
Analyzing business relationships and distinguishing different interaction levels
Maria Holmlund (2004)
10.1080/00208825.1998.11656725
Competence Specificities in Organizations
Odd Nordhaug (1998)
10.1016/0377-2217(81)90044-8
Creativity in problem solving and planning: a review
R. Ackoff (1981)
10.1016/J.BUSHOR.2007.11.003
Strategic transformation as the essential last step in the process of business turnaround
J. A. Pearce (2008)
10.3200/JOEB.83.2.110-115
Core Competence, Distinctive Competence, and Competitive Advantage: What Is the Difference?
A. Mooney (2007)
10.2501/S0021849907070286
Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
Sheila L. Sasser (2007)
Basics of qualitative research : techniques and procedures for developing grounded theory
A. Strauss (1998)
10.1177/002224378602300304
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
E. Hirschman (1986)
10.1111/J.1467-8691.2006.00373.X
Understanding the Benefits and Detriments of Conflict on Team Creativity Process
M. Chen (2006)
Market-led strategic change : a guide to transforming the process of going to market
N. Piercy (2002)
Competence in use – project-based competence nets as way to organize work
C. Öberg (2012)
10.1504/IJTM.1998.002640
Corporate and individual competences: how do they match the innovation process?
M. Muffatto (1998)
10.5465/AMR.34.4.ZOK689
Organizational Path Dependence: Opening the Black Box
J. Sydow (2009)
10.2307/256657
Employee Creativity: Personal and Contextual Factors at Work
G. R. Oldham (1996)
10.1108/01409170310783484
The case for case studies in management research
E. Patton (2003)
10.5465/256702
Organizational Learning and diversification
J. Pennings (1994)
10.1016/j.jm.2004.06.007
The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here?
C. E. Shalley (2004)
10.1016/J.INDMARMAN.2009.03.015
Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management
N. Piercy (2009)
10.1016/J.TECHNOVATION.2008.12.003
Together we share? Competitive and collaborative supplier interests in product development
P. Andersen (2009)
10.2501/S0265048709200801
Agency practitioners’ meta-theories of advertising
Gergely Nyilasy (2009)
10.1257/0895330053147958
The Impact of Social Structure on Economic Outcomes
Mark S. Granovetter (2005)
10.1108/07363760810870680
Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: unleashing creativity
Sheila L. Sasser (2008)
10.1080/00913367.2005.10639201
RECALL AND PERSUASION: Does Creative Advertising Matter?
B. D. Till (2005)
10.5465/254790
Organizational Climates for Creativity
L. Cummings (1965)
10.1177/002224378502200209
Case Research in Marketing: Opportunities, Problems, and a Process
T. Bonoma (1985)
10.1080/00913367.1974.10672510
The Second Meaning of the Word “Creative” Should Be First in the Hearts of Advertising People
D. Daniels (1974)
10.1016/S0148-2963(00)00195-8
Systematic combining: an abductive approach to case research
Anna Dubois (2002)
10.2307/3121684
Handbook of Qualitative Research
N. Denzin (1994)
10.1287/ORSC.1060.0200
When Collections of Creatives Become Creative Collectives: A Field Study of Problem Solving at Work
Andrew B. Hargadon (2006)
10.1509/jmkg.68.2.114.27788
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
S. Im (2004)
10.1108/08858629610125469
Interaction, relationships and networks in business markets: an evolving perspective
P. Turnbull (1996)
10.1097/00006199-196807000-00014
The Discovery of Grounded Theory: Strategies for Qualitative Research
Barney G. Glaser (1968)
10.2307/25148646
Design Principles for Competence Management Systems: A Synthesis of an Action Research Study
Rikard Lindgren (2004)
10.1080/0267257X.1990.9964103
Creativity in marketing management—a unified approach
S. Knox (1990)
10.1016/0019-8501(93)90001-N
Dependence and conflict between production and sales
Pa Paul Konijnendijk (1993)
10.4135/9781412986229
The Long Interview
G. Mccracken (1988)
10.5465/256995
Assessing the Work Environment for Creativity
T. Amabile (1996)
10.1080/02650487.1990.11107129
The Management of Creativity
W. Fletcher (1990)
International Marketing and Purchasing of Industrial Goods: An Interaction Approach
H. Håkansson (1982)
10.1016/S0019-8501(98)00040-6
Theory Testing Using Case Studies in Business-to-Business Research
W. Johnston (1999)
Case Study Research: Design and Methods
R. Yin (1984)
10.1177/1350507606063440
Exploring the Dynamics of Knowledge Integration
Cecilia Enberg (2006)
10.1037/0021-9010.76.6.803
Member competence, group interaction, and group decision making: A longitudinal study.
Warren E. Watson (1991)
10.1080/00913367.1974.10672536
The Dynamics of Belief Dynamics
W. Armbruster (1974)
10.1016/S0019-8501(99)00080-2
Learning in Networks
H. Håkansson (1999)
10.5465/AMR.2003.8925236
The Social Side of Creativity: A Static and Dynamic Social Network Perspective
J. Perry-Smith (2003)
10.5465/AMR.1993.3997517
Toward a Theory of Organizational Creativity
R. Woodman (1993)
10.1016/J.INDMARMAN.2008.04.016
Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms
P. Andersen (2009)
10.2753/JOA0091-3367370401
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sheila L. Sasser (2008)
10.4135/9781412950558.n221
Fourth Generation Evaluation
E. Guba (1989)
10.5465/AMJ.2009.44632557
From the Editors: For the Lack of a Boilerplate: Tips on Writing Up (and Reviewing) Qualitative Research
Michael G. Pratt (2009)
10.1002/JOB.664
Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style
L. Sagiv (2010)
10.1108/EUM0000000004910
The Development of Buyer‐Seller Relationships in Industrial Markets
D. Ford (1980)
10.5465/AMJ.2006.20785503
Social Yet Creative: The Role Of Social Relationships In Facilitating Individual Creativity
J. Perry-Smith (2006)
10.1016/b978-1-59749-742-8.00014-5
Managing Business Relationships
D. Ford (1998)
10.2753/JOA0091-3367370403
Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
Douglas C. West (2008)
A Model of Creativity and Innovation in Organizations
T. Amabile (1988)
10.1080/02642060802236111
Customer satisfaction, corporate image, and service quality in professional services
M. Cameran (2010)
10.2189/asqu.2005.50.2.167
Power Imbalance, Mutual Dependence, and Constraint Absorption: A Closer Look at Resource Dependence Theory
Tiziana Casciaro (2005)
The Creative Gap: Managing Ideas for Profit
Simon Majaro (1989)
10.1108/00251740110402328
DETERMINANTS OF ORGANISATIONAL CREATIVITY: A LITERATURE REVIEW
Constantine Andriopoulos (2001)
10.2307/41165921
Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do
T. Amabile (1997)
10.1016/J.JBUSRES.2004.02.001
Using case methods in the study of contemporary business networks
A. Halinen (2005)
10.1080/13594329608414845
Organizational climate for creativity and innovation
Göran Ekvall (1996)
The Idea of Interaction
P. Naudé (2005)
10.5465/AMR.1999.1893937
Multilevel Theorizing about Creativity in Organizations: A Sensemaking Perspective
R. Drazin (1999)
10.5465/AME.2003.9474814
Improving the creativity of organizational work groups
L. Thompson (2003)
10.1016/J.INDMARMAN.2009.06.005
An interactive perspective on business in practice and business in theory
Alexandra Waluszewski (2009)



This paper is referenced by
10.1111/caim.12365
To what extent are digital influencers creative
Guilherme Sette (2020)
Escaping the Exploitation Trap of Power-Disadvantaged Firms in Asymmetric Networks: A Study of Vietnamese Contract Manufacturing Exporters in Buyer-Driven Global Value Chains
T. K. Nguyen (2016)
10.33141/po.2020.04.01
Integracja zarządzania ryzykiem w sektorach kreatywnych
J. Woźniak (2020)
10.1108/MD-03-2014-0169
The creative industries: an entrepreneurial bricolage perspective
S. Klerk (2015)
10.1016/J.TECHFORE.2017.03.024
Clashing institutional interests in skills between government and industry: An analysis of demand for technical and soft skills of graduates in the UK
Luca Cacciolatti (2017)
Laadulliset tutkimusmenetelmät teollisessa markkinoinnissa
Mikael Kiuru (2014)
10.1080/20932685.2014.907608
Creativity–decision processes: the case of Italian luxury fashion
Maria Rosaria Marcone (2015)
10.1016/J.INDMARMAN.2012.11.007
Managing creativity in business market relationships
P. Andersen (2013)
Innovation management capabilities in the creative sector
C. Öberg (2014)
Innovation as strategic resource in international business markets
Maria Rosaria Marcone (2013)
10.1142/S1363919616400053
How Innovation Impacts Artistic Creativity — Managing Innovation In The Advertising Sector
C. Öberg (2016)
Kandidatuppsats i Företagsekonomi
Karin Holmquist (2012)
Assessing progress in industrial marketing scholarship: a contribution on contribution
J. Nicholson (2015)
10.1080/0267257X.2019.1635188
Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation
J. Lynch (2019)
10.4108/eai.26-7-2017.152903
The ICT enhancing the creativity through collective intelligence
Jaime Meza (2017)
Semantic Scholar Logo Some data provided by SemanticScholar