Online citations, reference lists, and bibliographies.
← Back to Search

Information And Culture: Cultural Differences In The Perception And Recall Of Information

J. Kim
Published 2012 · Political Science, Psychology

Cite This
Download PDF
Analyze on Scholarcy
Share
Abstract Culture is found to play an important role in the perception and recall of information. Hypotheses based on the two cultural models (individualism and context) were tested using a 2 × 2 factorial between-subject experimental design: individualism/collectivism and high/low-context conditions. The subjects consisted of 82 American students and 82 Korean students. The cultural tests confirm that the American culture represents individualism, whereas the Korean culture represents collectivism. The results indicate that Koreans tend to be more comfortable with a high-context culture that uses indirect and ambiguous messages. The Korean subjects show higher ratings for perceptions of information in a high-context design compared to the American subjects. There was no statistically significant difference in recall of information from high- and low-context conditions between the American and the Korean subjects. The findings of this study may benefit information professionals who are looking for effective ways of conveying information to intended audiences.
This paper references
10.5860/choice.36-0121
Undressing the Ad: Reading Culture in Advertising
David Slayden (1998)
10.1007/978-1-349-08120-2_3
Collectivism v. Individualism: A Reconceptualisation of a Basic Concept in Cross-cultural Social Psychology
H. Triandis (1988)
10.1057/jit.1986.25
The Study of Information: Interdisciplinary Messages
I. Aleksander (1986)
10.1111/j.1083-6101.2006.tb00318.x
Cultural Cognitive Style and Web Design: Beyond a Behavioral Inquiry into Computer-Mediated Communication
Anthony Faiola (2005)
10.5860/choice.35-2812
Global marketing and advertising : understanding cultural paradoxes
M. Mooij (1998)
10.5860/CRL.58.4.348
Information-Seeking Behavior of Multicultural Students: A Case Study at San Jose State University
M. Liu (1997)
10.1080/00913367.2004.10639176
THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis
Y. Choi (2004)
10.2501/S0265048709090453
Determinants of visual forms used in print advertising
Kyunghee Bu (2009)
10.1108/02651339210017082
Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials
Gordon E. Miracle (1992)
10.2307/589150
The Hidden Dimension
E. Hall (1966)
Information needs of rural health workers in Hawaii, Bulletin of the medical
G. W. Lundeen (1991)
An empirical study of hall and hofstede's cultural values: a content analysis of internet advertising in korea and the united states (edward t. hall, geert hofstede)
Lowndes F. Stephens (2003)
10.1080/135272696346079
A comparison of Korean and American attitudes towards advertising
Kak Yoon (1996)
Analysis of information content in United States and Korean magazine advertising
S. Weun (2004)
10.1177/0002716296546001008
Say it with Pictures
Doris A. Graber (1996)
10.1086/208569
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
T. J. Olney (1991)
10.1177/002224297704100107
An Analysis of Information Content in Television Advertising
A. J. Resnik (1977)
10.1016/0092-6566(88)90022-0
Measurement of individualism-collectivism
C. Hui (1988)
10.1108/07378830710820925
Human perception and knowledge organization: visual imagery
Agnes Hajdu Barat (2007)
10.1177/0146167294205014
The Measurement of Independent and Interdependent Self-Construals
T. M. Singelis (1994)
10.1086/208944
The Information Processing of Pictures in Print Advertisements
Julie A. Edell (1983)
10.1037/0022-3514.81.5.922
Attending holistically versus analytically: comparing the context sensitivity of Japanese and Americans.
T. Masuda (2001)
10.1073/pnas.0237327100
Optimized expression and specific activity of IL-12 by directed molecular evolution
S. Leong (2003)
10.1080/02650487.1992.11104500
Information Content of Advertising in the United States, Japan, South Korea, and the People's Republic of China
C. Keown (1992)
10.1177/002188637701300414
Beyond Culture
Dee G. Appley (1977)
Standardizing marketing for the international market
S. H. Britt (1974)
10.1086/209408
Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English
Bernd H. Schmitt (1994)
10.4135/9781483387765.n6
Digital Natives, Digital Immigrants
M. Prensky (2001)
Global reach and local touch: achieving cultural fitness in TV advertising
Fred Zandpour (1994)
Cultural factors in the structualization of perception
A. I. Hallowell (1972)
10.1016/S0022-5371(81)90138-9
Relational and item-specific information in memory
R. Hunt (1981)
10.5072/ZENODO.243526
Challenges in Cross-Cultural/Multilingual Music Information Seeking
J. Lee (2005)
10.2307/415249
The interface between the written and the oral
J. Goody (1987)
Dimensions of national cultures in fifty countries and three regions
G. Hofstede (1983)
Ch 2
F. Webster (2002)
Information behaviour of migrant Hispanic farm workers and their families in the Pacific Northwest
K. Fisher (2004)
The influence of individualism-collectivism on perceptions of ingroup and outgroup relationships
W. B. Gudykunst (1987)
10.5860/choice.32-1039
Multicultural Marketing: Selling to a Diverse America
Marlene L. Rossman (1994)
Given a context by any other name: methodological tools for taming the unruly beast
B. Dervin (1997)
10.1023/A:1015491009717
Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison
Woochang Jeon (1999)
10.1080/00913367.1997.10673514
The impact of information level on the effectiveness of U.S. And korean television commercials
C. R. Taylor (1997)
Consumer behavior of low-income persons: A pilot study
J. K. Lewis (1993)
The changing information content of advertising: A longitudinal analysis Korean magazine ads
Y. Moon (1996)
10.1002/(SICI)1520-6653(199823)12:4<22::AID-DIR3>3.0.CO;2-Y
An internet culture?: Implications for marketing
Stef Nicovich (1998)
10.1016/J.LISR.2012.06.004
Exploring Visual Perception and Children's Interpretations of Picture Books
X. Yu (2012)
10.1037/0033-2909.86.3.616
Male and female spoken language differences: Stereotypes and evidence.
A. Haas (1979)
10.5860/choice.36-6373
Consumer behavior in Asia
H. Schütte (1998)
The interpretation of cultures / Clifford Geertz
C. Geertz (1973)
10.1073/pnas.1934527100
Culture and point of view
R. Nisbett (2003)
10.1086/208604
Demand Artifacts in Laboratory Experiments in Consumer Research
A. Sawyer (1975)
10.5860/CRL_54_01_25
Difficulties and Characteristics of Students from Developing Countries in Using American Libraries
Z. Liu (1993)
Reliability and generalizability in coding the information content of advertising
G. Franke (1992)
10.1002/(SICI)1097-4571(199106)42:5%3C351::AID-ASI5%3E3.0.CO;2-3
Information as thing
M. Buckland (1991)
10.1177/107769909206900309
Informational Content of American and Japanese Television Commercials
Jyotika Ramaprasad (1992)
10.1300/J026V04N03_10
The health information seeking behavior of the Mexican-Americans in west Texas.
H. J. Hsia (1987)
10.1525/AA.1911.13.4.02A00150
The Encyclopedia Britannica.
W. D. Wallis (1911)
Information needs of California—1984
B. Dervin (1984)
The information content of domestic and international advertising: An analysis of Korean magazine ads
Y. Moon (1987)
10.1002/(SICI)1097-4571(1999)50:12%3C1051::AID-ASI2%3E3.0.CO;2-Z
Information Science
T. Saracevic (1999)
10.21432/T2SW37
Conducting Research on Visual Design and Learning: Pitfalls and Promises
Heather Kanuka (1999)
10.4324/9780429197086-7
Culture And Social Behavior
H. Triandis (1994)
10.1108/02651330710827979
Cultural values and effective executional techniques in advertising
Kim-Shyan Fam (2007)
10.1108/10748120110424816
Digital Natives, Digital Immigrants Part 1
M. Prensky (2001)
10.1177/0165551504044666
To Know or not to Know: A Moral Reflection on Information Poverty
J. Britz (2004)
10.1007/BF02721951
Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products
J. H. Holmes (1987)
10.2307/2393017
Culture′s Consequences: International Differences in Work-Related Values
W. Lonner (1980)
10.1108/13612020910991394
Information source usage in teen apparel purchases: China, Japan and the United States
A. D. Schaefer (2009)
10.1108/10748120110424843
Digital Natives, Digital Immigrants, Part II: Do They Really Think Differently?
M. Prensky (2001)
10.1073/PNAS.0506162102
Cultural variation in eye movements during scene perception.
H. Chua (2005)
10.1016/S0306-4573(98)00038-7
Trends in Analyzing Access to Information. Part II: Unique and Integrating Conceptualizations
M. McCreadie (1999)
Cultural values reflected in Chinese and U.S. television commercials
H. Cheng (1996)
10.1300/J046v20n02_05
A First Investigation into the Cross-Cultural Perceptions of Internet Advertising
D. An (2007)
10.1016/S0740-8188(99)00017-1
Public Libraries and Networked Information Services in Low-Income Communities
A. Bishop (1999)
10.1177/002224378402100106
Detecting and Explaining Vividness Effects in Attitudinal Judgments
Jolita Kisielius (1984)
10.1177/016555159902500303
Information and culture - the impact of national culture on information processes
Katarina Steinwachs (1999)
10.1037/0033-2909.128.1.3
Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses.
D. Oyserman (2002)
10.1002/(SICI)1097-4571(199603)47:3%3C193::AID-ASI3%3E3.0.CO;2-T
The Impoverished Life-World of Outsiders
E. Chatman (1996)
10.1086/209562
The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
M. Ritson (1999)
10.1108/08876040210436911
A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis
Hae-Kyong Bang (2002)
10.1080/23796529.2011.11674683
Visual Literacy and the Digital Native: An Examination of the MillennialLearner
E. Brumberger (2011)
10.1080/00913367.1995.10673467
Gender differences in information processing strategies: An empirical test of the selectivity
William K. Darley (1995)
Don’t apply all copy chasers rules locally-at least not in Japan
J. P. Helgert (1992)
10.1016/0306-4573(83)90065-1
Cultural barriers to the international transfer of information
M. Menou (1983)
10.1016/S0740-8188(00)00067-0
Information and poverty: information-seeking channels used by African American low-income households
A. Spink (2001)
10.1080/00220970209599507
Multimodal Versus Unimodal Instruction in a Complex Learning Context
Mark Gellevij (2002)
10.1002/(SICI)1097-4571(199407)45:6<386::AID-ASI4>3.0.CO;2-9
Media use and political efficacy: the suburbanization of race and class
J. Newhagen (1994)
10.1023/A:1023944523773
Looking for Information—A Survey of Research on Information Seeking, Needs, and Behavior
P. Solomon (2004)
10.1108/10662249910274566
The Internet as a "virtual cultural region": are extant cultural classification schemes appropriate?
K. Johnston (1999)
10.1080/00913367.1987.10673061
Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising
J. W. Hong (1987)
Standardization vs
B. Mueller (1992)
10.2307/3150973
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude
A. Mitchell (1981)
10.1177/106939719502900302
Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement
T. M. Singelis (1995)
How advertising works: A planning model.
R. Vaughn (1980)
Individualism and collectivism: Its implications for cross-cultural advertising
S. Han (1990)
10.1002/(SICI)1097-4571(199107)42:6<438::AID-ASI6>3.0.CO;2-B
Life in a small world: Applicability of gratification theory to information‐seeking behavior
E. Chatman (1991)
10.2307/4344381
Course in General Linguistics
Ferdinand de Saussure (1916)
Investing the social world: The process and practice of research
R. K. Schutt (2006)
10.1080/00913367.2001.10673653
Cultural Values Reflected in Chinese and American Television Advertising
Carolyn A. Lin (2001)
Information and knowledge: an evolutionary framework for information science
M. Bates (2005)
10.1080/00913367.1999.10673596
Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials
Bongjin Cho (1999)
10.2307/3556622
Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations
G. Hofstede (2001)
Egyptian and American Internet-Based Cross-Cultural Information Seeking Behavior. Part I: Research Instrument
P. Hover (2006)
10.1016/J.LISR.2004.04.001
Unbreakable ethnic bonds: information-seeking behavior of Korean graduate students in the United States
Wooseob Jeong (2004)
Being Interdisciplinary: A Look into the Background and Experiences of iSchool Faculty Members
L. Luo (2013)
10.1016/J.ACALIB.2007.09.003
International Student Perceptions of Information Needs and Use.
Zhixian Yi (2007)
10.1353/ks.1985.0003
Expression of Emotion by Americans and Koreans
Ki-hong Kim (1985)
10.1007/978-3-642-21708-1_9
Exploring Cultural Variation in Eye Movements on a Web Page between Americans and Koreans
Changwoo Yang (2011)
10.1080/101967801300197007
Eye Movement Patterns on Chinese Yellow Pages Advertising
G. Lohse (2001)
10.1108/EUM0000000004866
A Comparative Study of Advertising in Canada, the United Kingdom and Turkey
E. Kaynak (1981)
Reflections of Culture: An Analysis of Japanese and American Advertising Appeals.
B. Müller (1986)
10.1037/0022-3514.46.5.961
Culture and development of everyday social explanation.
J. G. Miller (1984)
Running Head: CULTURE AND THOUGHT Culture and Systems of Thought: Holistic vs. Analytic Cognition
R. Nisbett (2001)
10.5860/CRL.68.1.5
Information-Seeking Behavior of International Graduate Students vs. American Graduate Students: A User Study at Virginia Tech 2005
Y. Liao (2007)
10.1075/Z.184.13SAU
1959[1906-1911]. Course in General Linguistics, translated by Wade Baskin, selected 114–117, 120–122. New York: Philosophical Library
Ferdinand de Saussure (2014)
Cultural differences in message strategies: A comparison between American and Japanese TV
Carolyn A. Lin (1993)
A proposal for cross-cultural studies of attribution processes
M. H. Bond (1983)
Identifying Cultural Variables in Information-Seeking
A. Komlodi (2004)
Edward T.Hall and The History of Intercultural Communication : The United States and Japan
E. M. Rogers (2002)
10.1080/03637758709390234
The influence of individualism‐collectivism on perceptions of communication in ingroup and outgroup relationships
William B. Gudykunst (1987)
Collectivism vs
H. C. Triandis (1988)
The social system reflected in interpersonal communication
C. Nakane (1974)
10.1177/002224378502200208
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
M. Gardner (1985)
Net Generation Culture
Ruth M. Rettie (2002)
Mass Media Research: An Introduction
Roger D. Wimmer (1983)
College Knowledge: What Latino Parents Need To Know and Why They Don't Know It.
L. Tornatzky (2002)
10.5860/choice.42-5937
Cultures and Organizations: Software of the Mind
G. Hofstede (1991)



This paper is referenced by
Semantic Scholar Logo Some data provided by SemanticScholar