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Customer Integration Within Service Development : A Review Of Methods And An Analysis Of Insitu And Exsitu Contributions

Per Kristensson, P. Magnusson, B. Edvardsson, E. Sundström
Published 2010 · Engineering, Economics

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Many companies are today struggling with developing new services with attractive use valuethat result in value for the user. Accordingly, methods that facilitate the understanding of value creation ...
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