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REENGINEERING THE CORPORATION: A MANIFESTO FOR BUSINESS REVOLUTION

M. Hammer, J. Champy
Published 1995 · Business

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This work is on the most important topic in business circles today - the radical redesign of a company's processes, organization and culture to achieve a quantum leap in performance. Adam Smith work broke down into specialized tasks. Hammer and Champy explain that instead of tinkering with - or simply computerizing - an aspect of the work design, the answer is to radically redesign the whole process. Business re-engineering isn't about fixing anything - it's about starting again, about reinventing the nature of work and corporate structures from top to bottom. This book shows how some of the world's premier corporations are re-engineering to save hundreds of millions of dollars a year, achieve unprecedented levels of customer satistfaction, and speed up and make more flexible all aspects of their operations. Re-engineering is the 90s what strategy was for the 70s and quality was for the 80s. After a decade of restructuring and downsizing, of cutting costs and capacity, managers need to rethink boldly to yield the dramatic improvements for companies, both big and small, to compete successfully in a changing world.



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