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Attitude And Satisfaction In A Traditional Food Product

M. Sanzo, A. D. Río, Victor Iglesias, R. Vázquez
Published 2003 · Business

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The aim of this work was to analyse the relationships between three types of variables: consumer attitude towards a generic product – honey; the perceived quality of the specific brand consumed; and the satisfaction with this brand. The paper first tests the effects the different perceived quality dimensions exercise on satisfaction. Second, the paper proceeds to analyse the influence of attitudes, on the one hand, on the different quality dimensions and, on the other hand, on the effects of such dimensions on satisfaction.
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