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Multi‐dimensional Nature Of Service Innovation

R. Agarwal, W. Selen
Published 2011 · Economics

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Purpose – Innovation in services is thought to be multi‐dimensional in nature, and in this context the purpose of this paper is to present and operationalise the concept of “elevated service offerings” (ESO) in collaborating service organisations. ESO stands for new or enhanced service offerings which can only be eventuated as a result of partnering, and which could not be delivered on individual organisational merit. ESO helps us expand our understanding of service innovation to include a service network or service system's dimension.Design/methodology/approach – A structural equation model is specified and estimated based on constructs and relationships grounded in the literature, as well as self‐developed constructs, using empirical data from 449 respondents in an Australian telecommunications service provider (SP) and its partnering organisations.Findings – Results show that ESO is a multi‐dimensional construct which was operationalised and validated through an extensive literature review, exploratory...
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