Online citations, reference lists, and bibliographies.

Measuring The Success Of An Online Community

Joseph Cothrel
Published 2000 · Economics

Cite This
Download PDF
Analyze on Scholarcy
This article presents a new way of thinking about assessing the value of online communities. The author examines both the different kinds of communities and the specific ways in which these communities might be evaluated. Three concepts are important to measuring the value of these communities: the incremental value a community generates, how to determine community membership, and the importance of converting visiting members to using members.

This paper is referenced by
Determinants of success for online communities: an analysis of three communities in terms of members' perceived professional development
Khe Foon Hew (2009)
Factors affecting knowledge-sharing within endurance-sports online communities
B. Kang (2014)
Impact of leadership on continued participation in online groups
S. L. Johnson (2008)
Leveraging Crowdsourcing: Activation-Supporting Components for IT-Based Ideas Competition
J. Leimeister (2009)
Facilitating interaction in web-based communities: the case of a community for innovation in healthcare
S. Adamczyk (2011)
Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group
Minna Mäläskä (2012)
Socio-Technical Determinants of Member Participation in Virtual Communities: An Exploratory Mixed Methods Investigation
Umar Ruhi (2010)
Essays on Achieving Success in Peer Production: Contributor Management, Best Practice Transfer and Inter- Community Relationships
H. Zhu (2015)
Performance measuring in communities of practice: A method and case study
Mark van der Meijden (2010)
Effective marketing outcomes of hotel Facebook pages The role of active participation and satisfaction
Juhee Kang (2018)
Open Source Software Communities
K. Carillo (2006)
Contenidos en comunidades virtuales : análisis de las herramientas y servicios de información
Ontalba y Ruipérez (2002)
Online Discussion Boards for Technical Support: The Effect of Token Recognition on Customer Contributions
B. Gu (2003)
Exploring the Factors Enhancing Member Participation in Virtual Communities
Won-Seok Yoo (2001)
Personalized Design of Online Communities: Increasing Contribution by Targeting Perceived Social Presence
Seyma Guven Kocak (2014)
Power, Metaphor, and the Closing of a Social Networking Site
A. Herrmann (2016)
The influence of organisational facilitating conditions and technology acceptance factors on the effectiveness of virtual communities of practice
V. Peñarroja (2019)
Os efeitos da participação em comunidades virtuais de marca no comportamento do consumidor: um estudo comparativo entre comunidades gerenciadas pelas organizações e pelos consumidores
Stefânia Ordovás de Almeida (2009)
Antecedents of an experienced sense of virtual community
Lisbeth Tonteri (2011)
How Health Care Organizations Approach Social Media Measurement: Qualitative Study
Chukwuma Ukoha (2020)
Geschäftsmodell virtuelle Community: Eine Analyse bestehender Communities
J. Leimeister (2002)
Towards an Interdisciplinary Socio-Technical Definition of Virtual Communities
Umar Ruhi (2018)
Introducing a Relationship Marketing perspective in the measurement of Online Community success
Nadia Jouini (2014)
The adaptation of social media networks to increase sales in the UK hostels industry
Doreen Nielsen (2013)
E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)
Bernd W. Wirtz (2017)
The role of community governance and interaction quality in patient organizations for rare chronic diseases
A. Schröder (2011)
Organizational development through social media – How Feedback can create value for organizations of public transport
E. Andersson (2013)
Transcending Traditional Approaches to Sexuality Education: A Case Study in Communicating, Constructing, and Defining Sex-Positive Sexuality Education
Jessica A. Nodulman (2012)
Controlling von Ideencommunities ? Entwicklung und Test einer Ideencommunity-Scorecard
Ivo Blohm (2011)
Using Social Media as a Marketing Channel : how relevance, realness, and remarkableness influence interactivity and engagement
de Anke Boer (2010)
Anthropologic Concepts in C2C in Virtual Communities
L. Leonard (2009)
Success of Mixed Martial Arts Video Topics on YouTube
Paweł Zembura (2013)
See more
Semantic Scholar Logo Some data provided by SemanticScholar