Online citations, reference lists, and bibliographies.
Please confirm you are human
(Sign Up for free to never see this)
← Back to Search

Pseudo Research In Marketing: The Case Of The Price/Perceived‐Quality Relationship

P. Bowbrick
Published 1980 · Business

Save to my Library
Download PDF
Analyze on Scholarcy
Share
Comments on the commonly‐observed phenomenon that people frequently judge the quality of a product by its price, assuming that the most expensive item is better, and discusses the reasons for this and its implications. Discusses a typical experiment in which university students were given a set of cards, each card with a description of a product and its price, then asked to choose which product they thought they would buy if they had the choice — analysis showed whether, all things being equal, they were more likely to buy the expensive product. Assesses the results of this and discusses them in depth. Concludes this research programme is exceptional in providing so few results but argues against critics.
This paper references



This paper is referenced by
La relación precio-calidad percibida: un análisis de la evidencia empírica disponible
J. G. Cillán (1991)
La relación percibida precio-calidad: una aplicación al sector de la restauración
M. J. Y. Guillén (2001)
10.1111/J.1559-1816.1990.TB00419.X
Communicating Price‐Quality Relationships
J. Gotlieb (1990)
10.1108/10610421311321013
Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice
Eyal Gamliel (2013)
10.1177/002224298805200302
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Valarie A. Zeithaml (1988)
La relación precio-calidad percibida: un estudio empírico
J. G. Cillán (1993)
10.1016/0148-2963(91)90001-E
Effects of price advertisements on perceived quality and purchase intentions
J. Gotlieb (1991)
10.1080/095939698342869
The price-quality relationship: Does it hold true for Russian and Polish consumers?
Patricia Huddleston (1998)
10.1108/QMR-11-2011-0022
Home furnishings consumption choices: a qualitative analysis
K. A. Burnsed (2014)
10.1108/EMJB-08-2012-0016
Framing and involvement effects on consumers’ brand choice
Eyal Gamliel (2013)
The price/quality relationship in wine : differential effect of price and oak level on quality perceptions of consumers and wholesalers /
L. Lockshin (1991)
10.1177/002224299005400203
Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices
G. J. Tellis (1990)
10.4067/S0718-16202011000200002
Perceived quality in fresh peaches: an approach through structural equation modeling
M. Mora (2011)
10.1007/978-3-663-10349-3_4
Abbildung von Kaufprozessen aus informationsökonomischer Sicht
J. Adler (1996)
10.11606/D.12.2015.TDE-02122015-092819
Cocriação de valor no relacionamento empresa-cliente: um estudo exploratório
Sandra Saraceni (2015)
10.1086/296235
Pricing Research in Marketing: The State of the Art
V. R. Rao (1984)
10.1007/978-1-349-14250-7_1
How Firms Decide Prices
F. Livesey (1998)
10.1002/(SICI)1520-6793(199601)13:1<55::AID-MAR4>3.0.CO;2-O
Impact of product information on the use of price as a quality cue
Tung-Zong Chang (1996)
THE IMPACT OF PRICE-QUALITY RELATIONSHIP ON THE ROMANIAN CONSUMERS
Laura Diaconu (2011)
10.1007/s40199-020-00351-y
COVID-19 and off label use of drugs: an ethical viewpoint
Amirahmad Shojaei (2020)
10.1002/MAR.4220090303
Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers
J. Gotlieb (1992)
10.2307/1251868
Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices:
G. J. Tellis (1990)
10.1016/0148-2963(94)00070-U
The price-choice relationship: A contingent processing approach
Richard W. Olshavsky (1995)
Emerging Issues in Car Purchasing Decision
Tan Lee (2014)
10.1016/J.JRETCONSER.2018.12.013
An equity theory perspective of online group buying
Weng Marc Lim (2020)
10.1108/03090569410049163
Taiwanese Consumers’ Perceptions of Product Information Cues
Li‐Wen Lin (1994)
10.1016/J.JEBO.2004.01.007
Promotions and product pricing: Parsimony versus Veblenesque demand
J. McClure (2008)
10.5539/IJBM.V4N4P22
The Pricing of Luxury Goods: A BPM Approach
Qiang Du (2009)
10.2307/1251446
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
Valarie A Zeithaml (1988)
The economics of quality, grades, and brands
P. Bowbrick (2014)
Semantic Scholar Logo Some data provided by SemanticScholar