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DOI: 10.1111/J.0022-3840.1998.3201_59.X

Sailormoon: Manga(Comics) And Anime(Cartoon) Superheroine Meets Barbie: Global Entertainment Commodity Comes To The United States

M. Grigsby
Published 1998 · Art

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Sailormoon est une bande-dessinee et une serie de dessins animes japonais dont l'heroine est une adolescente de 14 ans. Cet article examine ce qui peut expliquer la popularite de Sailormoon et aider a sa diffusion mondiale. L'A. montre en quoi cette serie reflete et resoud les tensions existant entre la culture traditionnelle idealisee et la culture occidentale ou moderne idealisee. Sailormoon apparait donc comme un produit idealement adapte a la mondialisation et l'A. en etudie les strategies de commercialisation notamment a travers les produits associes ou pirates. Enfin, le role des geants de l'industrie culturelle dans la reproduction culturelle est examine, notamment a travers la reproduction de stereotypes feminins : la femme y est largement infantilisee et erotisee
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