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Attitudes Versus Actions: The Relationship Of Verbal And Overt Behavioral Responses To Attitude Objects.

A. Wicker
Published 1969 · Psychology

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Gordon Allport (1954) has described the attitude concept as "the primary building stone in the edifice of social psychology [p. 45]," and the extensive attitude literature in the past 20 years supports this contention. Stimulated primarily by the cognitive consistency theories, thousands of pages have been written recently on attitude formation and change. One possible reason for the popularity of the attitude concept is that social psychologists have assumed that attitudes have something to do with social behavior. Cohen (1964), in the concluding chapter of his book. Attitude Change and Social Influence, states:
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