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The Product Life Cycle: Analysis And Applications Issues

G. Day
Published 1981 · Business

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Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.
This paper references
10.1177/002224298104500415
Analyzing Fashion Life Cycles—Principles and Perspectives
George B. Sproles (1981)
10.1177/002224376900600101
Industrial Marketing Research in Britain
A. Wilson (1969)
10.1007/978-3-642-51565-1_107
A new product growth model for consumer durables
F. Bass (1976)
10.1016/0024-6301(78)90109-7
A frame of reference for strategy development
P. Patel (1978)
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Problems in Predicting New Product Growth for Consumer Durables
Roger M. Heeler (1980)
10.1177/002224298104500410
Shortening of the PLC—AN Empirical Test
W. Qualls (1981)
Product Life Cycles as Marketing
Cox (1967)
10.1109/MSPEC.1970.5213039
Integrated-circuit digital logic families IIߞTTL devices
L. Garrett (1970)
Multi-Level Versus Single-Level
Machnic (1980)
10.1108/EB038896
STRATEGIES FOR DECLINING INDUSTRIES
K. R. Harrigan (1980)
10.1086/295215
Validity of the Product Life Cycle
Rolando E. Polli (1969)
Business Strategies for Problem Products
David S Hopkins (1977)
10.2307/41164370
Product Petrification: A New Stage in the Life Cycle Theory
G. C. Michael (1971)
10.1111/J.1540-5915.1979.TB00026.X
THE LEARNING CURVE: HISTORICAL REVIEW AND COMPREHENSIVE SURVEY
Louis E. Yelle (1979)
10.1177/002224298104500106
Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies
R. Dolan (1981)
10.1177/002224296903300306
New Product Adoption in Industrial Markets: A Framework for Analysis
F. Webster (1969)
The New Planning
10.1109/MSPEC.1970.5213421
Experience curves as a planning tool
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Dynamic Price Models for New-Product Planning
B. Robinson (1975)
Forget the Product Life Cycle Concept
Nariman Dhalla
10.1016/0007-6813(77)90070-2
Extending the product life cycle
Ben M. Enis (1977)
Competitive Behavior and Product Life Cycles
Robert D Buzzell (1966)
Theories of Diffusion
Gerald Zaltman (1972)
10.1177/002224297503900216
Book Review: Dynamic Competitive Strategy and Product Life Cycles
L. Dawson (1975)
10.1086/296099
The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations
F. Bass (1980)
Measuring the Time-Varying Response to Marketing Communication Instruments
D. B. Montgomery (1980)
10.1177/002224298104500413
The Nature of Product Life Cycles for Industrial Goods Businesses
H. Thorelli (1981)
10.1177/002224298104500105
Are There “Natural” Market Structures?
R. D. Buzzell (1981)
Toward a Theory of the Product Life Cycle: Some Testable Propositions,
Midgley (1981)
10.1016/0040-1625(80)90014-1
Multilevel versus single-level substitution: The case of the beverage can market
John A. Machnic (1980)
10.5465/255379
Toward a Contingency Theory of Business Strategy
Charles W. Hofer (1975)
Defining the Business: The Starting Point of Strategic Planning
Derek F. Abell (1980)
10.1016/0148-2963(79)90030-4
Product life cycle research: A literature review
David R. Rink (1979)
10.1086/295003
Product Life Cycles as Marketing Models
W. E. Cox (1967)
10.1177/002224298104500412
International Product Life Cycle: A Reassessment and Product Policy Implications
Igal Ayal (1981)
10.1177/002224298104500409
Modeling the Product Life Cycle for Consumer Durables
Stephen G. Harrell (1981)
Defining the Business: The Starting
Abell (1980)
EXPLOIT THE PRODUCT LIFE CYCLE
T. Levitt (1965)
10.1177/002224297904300407
Innovation Diffusion and New Product Growth Models in Marketing
V. Mahajan (1979)
10.1016/0040-1625(80)90106-7
The Implications of Diffusion Models for Accelerating the Diffusion of Innovation
G. Lilien (1980)



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