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The Nature Of Product Life Cycles For Industrial Goods Businesses

Hans B. Thorelli, Stephen C. Burnett

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This study examined the market structures, performance, and strategies of over 1000 industrial businesses to determine whether and to what extent product life cycle forces were at work. The findings indicated that the growth rates of industrial product-markets are but one aspect of the product life cycle. Other variables exhibiting life cycle behavior included market innovation, market concentration, competitive entry, and spending on R & D and marketing.