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On The Value Of Reflections On The Values In “The Distorted Mirror”

Richard W. Pollay

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Responding to Holbrook's questioning of “what's unfair” in “The Distorted Mirror,” the author extends the discussion of advertising's cultural impact on values. He examines the validity of the model Holbrook assumes to be implicit and provides a more explicit statement of the essential argument. He accepts some but refutes many aspects of the critique and suggests a research agenda.