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Measures Of Manifest Conflict In Distribution Channels

James R. Brown, Ralph L. Day

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Manifest channel conflict is operationalized in terms of the frequency and intensity of disagreements between channel members and the importance of the issues about which they disagree. Six different multiple-item unidimensional measures including from one to all three of these components are evaluated with respect to reliability and validity with a sample of automobile dealers. The measure combining frequency, intensity, and importance multiplicatively is judged superior to the others.