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Destination Development

H. Ness, J. Aarstad, S. A. Haugland, Bjørn Ove Grønseth
Published 2014 · Economics

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We explore the contribution of interdestination ties to destination development. As destinations search for practices that can be used to improve their co-producing efforts, they make use of actors connecting them to other destinations. Thus, interdestination bridge ties have important roles as information conduits in destination networks. We present a case study showing how public sector actors, multidestination actors, and industry-specific product and service providers play important and complementary roles in this developmental process. The study also indicates that bridge ties can initiate network dynamics. We present a novel set of propositions advancing a network perspective of destinations.
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