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Services In Society And Academic Thought: An Historical Analysis

Stephen L. Vargo, F. Morgan
Published 2005 · Sociology

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This article traces the development of economic activity and the sociopolitical, philosophical, and scientific agenda from which the present goods-centered paradigm of marketing emanated. The authors suggest that the services-centered model of exchange, abandoned during this development, is more appropriate for the advancement of the understanding of exchange relationships.
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