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A Manager's Guide For Evaluating Competitive Analysis Techniques

J. Prescott, J. H. Grant
Published 1988 · Engineering

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The wide variety of competitive analysis techniques available to managers presents a problem of choosing the most appropriate set for the objectives of an assignment. A utilization profile table evaluates 21 competitive analysis techniques along a set of 11 dimensions. Managers can use the table to examine trade-offs among the techniques, thereby selecting the most efficient and effective ones for their assignment.
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