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Influence Of Green Initiatives On Environmental, Economic And Operational Outcomes: The Case Of The Brazilian Packaging Supply Chain

Antonio Tavares, Rosangela Vanalle, João Camarotto

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The adoption of green initiatives in supply chains is fundamental in the relationship among companies that have the obligation to assume the principles of environmental management. Packages take part in this scenario and they are fundamental in guaranteeing the quality of the products and their commercialization, bringing about the concern with their final destination and impacts caused to the environment. The aim of this research was to verify if the adoption of green initiatives in the packaging supply chain affects the environmental, economic and operational outcomes of companies participating in this chain, according to the perception of professionals who work in these companies. The study was conducted by means of a survey directed to professionals of various hierarchical levels working in Brazilian industries of the packaging supply chain. It is a quantitative study, and responses were analyzed through statistical techniques. The results have pointed out that only the environmental outcomes of companies in this supply chain were influenced by the adoption of green initiatives.