Online citations, reference lists, and bibliographies.
Please confirm you are human
(Sign Up for free to never see this)
← Back to Search

A Comparative Study Of The Role Of Interpersonal Communication, Traditional Media And Social Media In Pro-Environmental Behavior: A China-Based Study

Ruixia Han, J. Xu
Published 2020 · Psychology, Medicine

Save to my Library
Download PDF
Analyze on Scholarcy
Previous studies have confirmed that information exposure affects pro-environmental behavior. With the rise of social media, new questions emerge in terms of whether different types of information exposure affect pro-environmental behavior differently. Based on a survey of 550 people that was carried out in China, this study aims to compare the different roles of interpersonal communication, traditional media, and social media in affecting the relationships between people’s environmental risk perception, willingness to contribute to the environment, environmental knowledge, environmental concerns, and pro-environmental behavior. Our research discovered that: (1) traditional media has almost no effect on pro-environmental behavior; (2) interpersonal communication can affect pro-environmental behavior through significantly affecting environmental risk perception; (3) social media affects pro-environmental behavior mainly by strengthening the effects of interpersonal communication. The research reveals that while different types of information exposure affect pro-environmental behavior differently, interpersonal communication plays a central role. Concerning the mutual influence between social media and interpersonal communication, we propose that we could promote pro-environmental behavior by activating social media communication.
This paper references
Normative Influences on Altruism
S. Schwartz (1977)
Media use, environmental beliefs, self-efficacy, and pro-environmental behavior
Huiping Huang (2016)
The Effects of an Environmental Education Program on Responsible Environmental Behavior and Associated Environmental Literacy Variables in Taiwanese College Students
Shih-Jang Hsu (2004)
Environmental Concern, Patterns of Television Viewing, and Pro-Environmental Behaviors: Integrating Models of Media Consumption and Effects
R. Holbert (2003)
Gender and Environmental Risk Concerns
D. Davidson (1996)
Values, Environmental Concern, and Environmental Behavior
W. Poortinga (2004)
How does environmental concern influence specific environmentally related behaviors? A new answer to an old question
S. Bamberg (2003)
National Environmental Awareness in the High-speed Economic Growth Period: Based on the Data of Beijing Municipal Environmental Awareness Sampling Survey
Q Wang (2010)
Gender and environmentalism : Results from the 1993 General Social Survey : Research on the environment
T. J. Blocker (1997)
E. Katz (1973)
The Causal Sequence of Risk Communication in the Parkfield Earthquake Prediction Experiment
D. Mileti (1992)
Motivators of Pro-Environmental Behavior
Youqing Liao (2016)
Mass communication and pro-environmental behaviour: Waste recycling
K. Chan (1998)
A framework identifying the gaps between customers' expectations and their perceptions in green products
Shih-Chang Tseng (2013)
Personal and social factors that influence pro-environmental concern and behaviour: a review.
R. Gifford (2014)
The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents
K. Lee (2011)
The Behavior of Organisms: An Experimental Analysis
B. Skinner (2016)
Re-examining the Measurement Quality of the Chinese New Environmental Paradigm (CNEP) Scale: An Analysis based on the CGSS 2010 data
D. Y. Hong (2014)
Environmental Concerns and the New Environmental Paradigm in Bulgaria
A. Bostrom (2006)
Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent: A Case of Two Behaviors Critical to Organ Donation
H. S. Park (2007)
China's Total Sex Ratio Has Fallen for 13 Consecutive Years, and Men Are Still 31.64 Million More Than Women
Modernization and Postmodernization: Cultural, Economic, and Political Change in 43 Societies
R. Inglehart (1997)
Communicating technological risk: the social construction of risk perception.
D. Nelkin (1989)
China's Urban Residents' Income Distribution See Data Released by the National Bureau of Statistics of China
Changing Trends of Chinese Public Environmental Awareness
G. Yan (2010)
Environmental concern.
M. Boyer (1979)
Recycling waste tire powder for the recovery of oil spills
C. Lin (2008)
A social network contagion theory of risk perception.
C. Scherer (2003)
Studying the Environmental Knowledge, Attitude and Skills of Elementary School Teachers in Mazandaran Province
A. Salehi (2008)
Ajzen, I. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
M Fishbein
Corporate social and environmental responsibility in Asian countries and other geographical regions
C. Baughn (2007)
Consumers’ Environmental Behavior: Generalized
C. Bratt (1999)
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing
Rohit H. Trivedi (2018)
The impact of a mass media campaign on personal risk perception, perceived self-efficacy and on other behavioural predictors
S. Agha (2003)
Gender Differences in Egyptian Consumers Green Purchase Behaviour: The Effects of Environmental Knowledge, Concern and Attitude
Mohamed M. Mostafa (2007)
Technical risk VS perceived risk: Communication process and risk society amplification
F. X. Zeng (2015)
Integrating Poverty and Environmental Concerns into Value-Chain Analysis: A Strategic Framework and Practical Guide
L. Riisgaard (2010)
Motivating Sustainable Behavior
I. Oakley (2008)
Bringing appraisal theory to environmental risk perception: a review of conceptual approaches of the past 40 years and suggestions for future research
C. Keller (2012)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research
M. Fishbein (1977)
The link between environmental attitudes and energy consumption behavior
Onur Sapci (2014)
Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour
S. Bamberg (2007)
Environmental Risk Perception, Activism and World-Mindedness among Samples of British and U.S. College Students
A. Der-Karabetian (1996)
Public opinion
Piet Schenelaars (1948)
The “New Environmental Paradigm”
R. Dunlap (1978)
Online travel UGC as persuasive communication : explore its informational and normative influence on pro-environmental personal norms and behaviour
Wei Han (2018)
The use (and abuse) of the new environmental paradigm scale over the last 30 years: A meta-analysis
Lucy J. Hawcroft (2010)
Concerns for Environmental Issues and Consumer Purchase Preferences
T. S. Chan (1996)
Measurement and Determinants of Environmentally Significant Consumer Behavior
B. Gatersleben (2002)
it, but don’t tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours? Technol
N. Hynes (2016)
Social Learning Theory; Prentice-Hall
A. Bandura (1977)
The relationship between environmental activism, pro-environmental behaviour and social identity
J. Dono (2010)
The theory of planned behavior
I. Ajzen (1991)
The Influence of Mass Media and Interpersonal Communication on Societal and Personal Risk Judgments
C. Coleman (1993)
Environmental concern. In The Wiley-Blackwell Encyclopedia of Globalization
R. E. Dunlap (2012)
Fuel cell vehicles: State of the art with economic and environmental concerns
A. Veziroğlu (2011)
Risk perception and the media
A. Wåhlberg (2000)
Applying the Theory of Planned Behavior and Media Dependency Theory: Predictors of Public Pro-environmental Behavioral Intentions in Singapore
S. S. Ho (2015)
Social cognitive theory: an agentic perspective.
A. Bandura (2001)
From Here to Obscurity? Media Substitution Theory and Traditional Media in an On-line World
Barbara K. Kaye (2003)
Environmental Knowledge and Behavior of College Student
S Gholamrezai (2016)
Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists
Minseong Kim (2018)
Mass communication and pro-environmental behaviour: waste recycling in Hong Kong
K. Chan (1998)
Information and the decision to recycle: results from a survey of US households
H. Nixon (2009)
Social Foundations of Thought and Action: A Social Cognitive Theory
A. Bandura (1985)
Risk perception and communication unplugged: Twenty years of process 1
B. Fischhoff (1995)
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license
A Value-Belief-Norm Theory of Support for Social Movements: The Case of Environmentalism
P. Stern (1999)
General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB
J. D. Groot (2007)
Risk perception and communication unplugged: twenty years of process.
B. Fischhoff (1995)
Motivating sustainable behavior. On Ubiquitous Computing
I Oakley
Normative Influences on Altruism, Advances in Experimental Social Psychology
S. H. Schwartz (1977)
Addressing climate change: Determinants of consumers' willingness to act and to support policy measures
Christina Tobler (2012)
Can You Feel It? Negative Emotion, Risk, and Narrative in Health Communication
S. Dunlop (2008)
The Influence of Presumed Influence
A. Gunther (2003)
The Influence of Place Attachment on Pro-Environmental Behaviors: The Moderating Effect of Social Media
J. Xu (2019)
The Role of Consumer Susceptibility to Interpersonal Influence in Predicting Green Apparel Consumption Behavior of American Youth
A. Sadachar (2016) Increasing Energy Saving Behaviors via Social Networks
Jennifer Mankoff (2010)
The New Environmental Paradigm Scale: From Marginality to Worldwide Use
R. E. Dunlap (2008)
Environmental Knowledge and Behavior of College Student: Case of Lorestan University, Iran
S. Gholamrezai (2016)
Information Suppression and Status Persistence in Group Decision Making The Effects of Communication Media
A. Hollingshead (1996)
I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?
Niki Hynes (2016)
Consumers’ Environmental Behavior
Christopher Bratt (1999)
An Augmented Risk Information Seeking Model: The Case of Global Warming
L. Kahlor (2007)

This paper is referenced by
Semantic Scholar Logo Some data provided by SemanticScholar