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Application Of Fuzzy Analytical Network Process (ANP) And VIKOR For The Assessment Of Green Agility Critical Success Factors In Dairy Companies

Ahmad Bathaei, Abbas Mardani, Tomas Baležentis, Siti Awang, Dalia Streimikiene, Goh Fei, Norhayati Zakuan

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Manufacturing companies are facing rapid and unanticipated changes in their business environment. Most of these companies need to find new strategies to remain competitive in the market. Therefore, the main purpose of this study is to integrate the Fuzzy Analytical Network Process (ANP) and VIKOR methods to evaluate the green agile factors and sub-factors in the dairy companies in Iran. To find the green agile factors and sub-factors, this study used the expert’s opinions and literature review. Data is collected from four dairy companies. The results of this study showed that the most important green agility factors are: trust-based relationship with suppliers, flexible production capacity, versatile workers, compliance with quality standards for a new product, and workers’ willingness to learn. In addition, the results indicated that the green agility organization is one of the strategies that help companies to stay in the market. To validate the results, this study used four methods, including TOPSIS, ARAS, EDAS, and MABAC. The necessity of a reaction to the increasing customer choices, environmental concerns, and competitiveness among manufacturers across the globe has engaged the industry to embrace innovative manufacturing strategies.