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The Effects Of Rewarder Familiarity And Differential Reward Preference On Intrinsic Motivation

K. Griffith, Linda L. De Loach, Richard C. La Barba
Published 1984 · Psychology

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The effects of differentially preferred extrinsic rewards and familiarity of rewarder on subsequent intrinsic motivation for a reading task were investigated in 96 second-, third-, and fourth-grade children. The results revealed that children rewarded by a controlling familiar person spent less time with a book and read fewer words than those rewarded by an unfamiliar person, except when no reward was offered. For the controlling familiar groups, the high-preference reward condition resulted in significantly less time spent with the book than did the no-reward condition. For the unfamiliar groups, in contrast, the high-preference condition resulted in significantly more time spent with the book than did the no-reward condition. These findings are discussed within the context of cognitive evaluation theory.
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