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THE CONTENT AND ROLE OF INTRINSIC MOTIVATION IN CREATIVE WORK: THE IMPORTANCE OF SEEKING “ENJOYMENT”

Chairin An

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The present paper assesses the “content” and “role” of intrinsic motivation during the creative production process. Based on semi-structured interviews with 16 light-entertainment television producers-directors in South Korea, it was observed that intrinsic motivation towards creative work included a desire to maintain enjoyment from such activities. Enjoyment was classified into two types: enjoyment based on job expectations and enjoyment based on the actualization of individual creative ambitions. Additionally, intrinsic motivation tended to provide a strong buffer against unfavourable working conditions that resulted from market principles (viewership ratings), economic stability, and work-life balance. Overall, the present results suggest that creative workers’ tendencies to endure various undesirable working conditions are based on a strong intrinsic motivation to maintain enjoyment from their career.