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A Decision Model On Corporate Social Responsibility And Business Strategies

Jesús Marí, A. Coduras
Published 2016 · Business

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The role of companies in today’s society has been radically transformed, especially in developed economies. The stakeholders have deposited on companies different expectations compared to some years ago. Furthermore, this transformation has led to the establishment of new internal models of corporate governance depending on the intensity of the impact of demand for social action coming from the stakeholders interacting with firms. The aim of this work is to offer a decision model on Corporate Social Responsibility (CSR) and business strategies. This model constitutes a tool that can be adopted by firms, no matter their operational sector, to establish their particular coordinates with respect to their CSR actions and social commitment. Using this tool, companies can update their particular situation taking decisions to change those aspects influencing this position and improving their social integration, if it is perceived as non-aligned with its aspirations of success, efficiency or adequateness.
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