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The COVID-19 Pandemic And Organizational Resilience In Hospitality Family Firms

Katrin Magdalena Schwaiger, Anita Zehrer

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On March 11, 2020, the World Health Organization (WHO) announced a pandemic of COVID-19. The family-owned hospitality industry in the Tirol has been affected by governmental measures and travel bans in particular. The current study focuses on hospitality family business owners as the backbone of the regional tourism industry. Their dealing with the crisis and their perception of their own organizational resilience is explored. It uses a qualitative exploratory approach with semi-structured interviews to answer the research question. The most surprising result of the interviews was the optimistic state of mind visible among entrepreneurs. In this study, a better understanding of the tourism industry's dealing with a crisis such as the COVID-19 pandemic is created.