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Innovation In Small And Medium-Sized Tourism Enterprises In Tyrol, Austria

Birgit Pikkemaat

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This paper deals with innovation and its determinants in small and medium-sized hotel enterprises in alpine tourism. After analysing the alpine tourism market and the characteristics of small and medium-sized enterprises with regard to innovation, the author describes an empirical study to investigate further the determinants of innovation in small and medium-sized hotel enterprises in Austria. The results reveal that the size and categorization of hotels as well as cooperation and knowledge networks positively influence innovation activities.