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Business Unit Strategy, Managerial Characteristics, And Business Unit Effectiveness At Strategy Implementation

A. Gupta, V. Govindarajan
Published 1984 · Business

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Data from 58 strategic business units (SBUs) reveal that greater marketing/sales experience, greater willingness to take risk, and greater tolerance for ambiguity on the part of the SBU general manager contribute to effectiveness in the case of “build” SBUs but hamper it in the case of “harvest” SBUs.
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