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The Product Portfolio And Profitability—A PIMS-Based Analysis Of Industrial-Product Businesses

I. MacMillan, D. Hambrick, D. L. Day
Published 1982 · Business

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This paper empirically examines the association between the strategic attributes and profitability of businesses in the four cells of the Boston Consulting Group Product Portfolio Matrix. The study largely corroborates PIMS and BCG views but conflicts with others. Some common strategic attributes appear to be strongly associated with performance in all the BCG cells.
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