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An Empirical Reexamination Of Selected PIMS Findings.

C. Zeithaml, Carl R. Anderson, Frank T. Paine
Published 1981 · Business

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Businesses from the PIMS data base were studied incorporating conceptual and methodological suggestions from the literature. The research introduced a contingency variable, environmental uncertainty, and two additional performance measures. Comments are included concerning PIMS findings on market share, investment, product quality, unionization, productivity, and vertical integration.



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