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Is Enlarging The Market Share The Best Strategy For Maximizing Profits

Hsiao-Ping Chu
Published 2013 · Economics

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This paper determines the best market strategy that can enable a firm to maximize its profit. An advanced panel threshold regression model is employed to investigate the panel threshold effect of market share on firm profits among publicly traded Taiwan firms. The results confirm that the double threshold effect does exist between market share and profit. Some important policy implications emerge from the findings.   Key words: Market share, profit, panel threshold regression model.
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