American Marketing Association Referencing Guide
(updated Apr 2024)

How do you cite a book in the American Marketing Association referencing style? (2024 Guide)

One of the most cited mediums is of course books. Here’s how to cite a book in American Marketing Association

Here’s an example book citation in American Marketing Association using placeholders: So if we want to cite, for example, “I Know Why the Caged Bird Sings” by Maya Angelou we’d do so like this:
American Marketing Association citation: And an in-text citation book citation in American Marketing Association looks like this: (Angelou 1969)


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How to reference a journal article in the American Marketing Association citation style?

How do you cite scientific papers in American Marketing Association format?

A journal is a scholarly article that presents research from experts in a certain field. Here’s how to cite a paper in American Marketing Association

Here’s a American Marketing Association journal citation example using placeholders: So if we want to reference this scientific article: “Testing consumer preferences for iced-coffee: Does the drinking environment have any influence?” by C. Petit and J.M. Sieffermann in American Marketing Association: