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Market Prices And Price Analysis

R. Brian How
Published 1991 · Economics

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Keeping up on prices is one of the most challenging and difficult tasks facing marketers of fresh fruits and vegetables. Prices often fluctuate widely from day to day, and different prices usually exist for the same commodity at different locations or different stages in the marketing process, for different varieties, and for different grades and sizes. Reasons for these price fluctuations and these differences are often difficult to understand. This chapter will briefly discuss price theory, examine the process of price discovery or formation, describe the variability and differences in prices, and illustrate how knowledge of price response to changing supply and demand can be used in practice.

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