Online citations, reference lists, and bibliographies.
Please confirm you are human
(Sign Up for free to never see this)
← Back to Search

Social Globalization And Consumer Life Satisfaction: An Empirical Study In Malaysia

Eric Vincent Bindah
Published 2019 · Sociology

Save to my Library
Download PDF
Analyze on Scholarcy
Share
Undoubtedly globalization is taking place at a rapid pace all over the world. Specifically, this chapter attempts to examine the relationship between the subindices of social globalization and consumer life satisfaction. The main purpose of this study is to examine whether a specific subcomponent of social globalization, namely, television viewing, is reflected in life satisfaction of individuals. This study adopts and uses the gratification theory to understand the gratification sought and obtained by adult consumers when watching various international television genres. Since the power of media mobilizes consumers to have connections with the world through television, this process creates the perception among people that they are global citizens. Studies have found that people’s life satisfaction tends to be high when their social globalization level is high. This study argues that individuals who watch certain foreign TV genres, as a means to perceive themselves as global citizens, tend to be more satisfied with their lives. The study was undertaken in Malaysia, a multi-ethnic and fast-growing economy. A survey was conducted among 900 adult TV consumers. The results indicated that adult consumers who spend time watching specific TV genres tend to be more content with their lives. Although this study has shed light onto some implications of television viewing and life satisfaction of adults, a few limitations exist and are further discussed in this chapter.
This paper references
The Information Age: Economy, Society and Culture
M. Castells (1999)
10.1109/SOCIALMEDIA.2017.8057359
How the 'uses and gratifications' theory explains the usage of professional networking sites: comparison between individual members and companies members
K. Grissa (2017)
10.1111/DEVE.12041
Social Globalization and Child Labor: A Cross‐country Analysis
Heather Congdon Fors (2014)
10.1080/08838158309386471
Television uses and gratifications: The interactions of viewing patterns and motivations
A. Rubin (1983)
10.1088/1742-6596/983/1/012070
Communication and transportation as quality of life determinants based on cities in Central Java Province and Special Region of Yogyakarta
S. Subanti (2018)
10.1016/J.JCE.2013.02.002
Globalization and labor market institutions: International empirical evidence
N. Potrafke (2013)
10.1007/S10902-013-9435-X
Leisure and Subjective Well-Being: A Model of Psychological Mechanisms as Mediating Factors
David B. Newman (2014)
10.1108/01409171211256578
Customer engagement in a Facebook brand community
Johanna Gummerus (2012)
10.3389/fpsyg.2015.01892
Maintaining Life Satisfaction in Adolescence: Affective Mediators of the Influence of Perceived Emotional Intelligence on Overall Life Satisfaction Judgments in a Two-Year Longitudinal Study
Nicolás Sánchez-Álvarez (2015)
10.1371/journal.pone.0187668
The influence of physical activity, sedentary behavior on health-related quality of life among the general population of children and adolescents: A systematic review
X. Y. Wu (2017)
Well-Being Over Time in Britain and the USA
David G. Blanchflower (2004)
10.1080/15205436.2013.816741
Does TV Viewing Cultivate Meritocratic Beliefs? Implications for Life Satisfaction
Carmen Stavrositu (2014)
10.18356/a033c9ad-en
Globalization and development in sub-Saharan Africa
J. K. Sundaram (2011)
10.4172/2165-7912.1000116
The Changing World of Media & Communication
V. Kaul (2012)
10.1093/SF/SOX041
The Globalization of Production and Income Inequality in Rich Democracies
Matthew C. Mahutga (2017)
10.14324/111.9781787351226
Social Theory After the Internet: Media, Technology, and Globalization
R. Schroeder (2018)
10.1362/204440817X14970183958050
Life satisfaction in Japan: The role of hedonic values, advertising and watching TV
D. Webb (2017)
10.2307/3150876
A Paradigm for Developing Better Measures of Marketing Constructs
Gilbert A. Churchill (1979)
10.1016/J.SBSPRO.2013.10.185
Life Satisfaction, Perceived Freedom in Leisure and Self-esteem: The Case of Physical Education and Sport Students
Evren Ağyar (2013)
Uses and Gratification Motivation for Using Facebook and the Impact of Facebook Usage on Social Capital and Life Satisfaction among Filipino Users
Richard Basilisco (2015)
10.1108/QMR-06-2013-0041
Why people use social media: a uses and gratifications approach
Anita Whiting (2013)
10.1509/jimk.16.4.57
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Yuliya Strizhakova (2008)
Uses and Gratification Theory – Why Adolescents Use Facebook?
Ivan Tanta (2014)
10.1016/j.socscimed.2015.03.030
The impact of economic, political and social globalization on overweight and obesity in the 56 low and middle income countries
Y. Goryakin (2015)
10.1007/s11205-013-0408-6
Life Domain Satisfactions as Predictors of Overall Life Satisfaction Among Workers: Evidence from Chile
N. Loewe (2014)
How global brands compete.
D. Holt (2004)
10.1016/J.SBSPRO.2012.06.949
Globalization, education, information and communication technologies: what relationships and reciprocal influences?
Federica Cornali (2012)
10.1016/j.chb.2015.05.024
Life-span differences in the uses and gratifications of tablets: Implications for older adults
K. Magsamen-Conrad (2015)
10.4135/9788132108474
Communication for Development and Social Change
J. Servaes (2007)
10.1037/a0038508
Leisure engagement and subjective well-being: A meta-analysis.
L. Kuykendall (2015)
10.1016/J.JBUSRES.2012.07.015
Brand communities embedded in social networks☆
Melanie E. Zaglia (2013)
10.4018/IJCBPL.2017010105
Smartphone Habits Among Youth: Uses and Gratification Theory
Annie D. Ahad (2017)
10.1207/S15327752JPA4901_13
The Satisfaction With Life Scale.
E. Diener (1985)
10.1093/IRAP/LCX021
Global Issues and Business in International Relations: Intellectual Property Rights and Access to Medicines
Yoshiko Kojo (2018)
10.3390/bs8010001
Contributing to Overall Life Satisfaction: Personality Traits Versus Life Satisfaction Variables Revisited—Is Replication Impossible?
B. Lachmann (2017)
10.2501/IJA-30-1-013-046
Introducing COBRAs
D. Muntinga (2011)
10.2307/3151953
Marketing Research: An Applied Orientation
N. Malhotra (1993)
10.1080/15348420701357609
Uses and Dependency of Entertainment Television Among Mormon Young Adults
John J. Davies (2007)
10.1111/J.1471-0374.2007.00163.X
Recovering the social: globalization, football and transnationalism
R. Giulianotti (2007)
10.1057/9781137460875_1
Journalism in the Age of Social Media
Peter Joseph Gloviczki (2015)
10.1111/JCOM.12203
Television and Globalization:: The TV Content Global Value Chain
Jean K. Chalaby (2016)
10.1080/02673843.2016.1262268
Health-related quality of life of adolescents: Relations with positive and negative psychological dimensions
Teresa Freire (2018)
10.30958/AJMMC.4.1.4
Uses and Gratifications of Online News among Young Adults in Bahrain
H. Alsridi (2018)
10.1016/J.SBSPRO.2014.01.1294
The interaction of globalization and culture in the modern world
Sadykova Raikhan (2014)
10.1007/S12232-017-0290-7
Media use and life satisfaction: the moderating role of social events
Bartosz Wilczek (2018)
10.5539/IJPS.V8N3P194
The Relationship between Life Satisfaction and Happiness: The Mediating Role of Resiliency
S. Nemati (2016)
10.1086/378616
We Are What We Post? Self‐Presentation in Personal Web Space
H. Schaû (2003)
10.1051/SHSCONF/20162601073
Determinants of life satisfaction in Canada: A causal modeling approach
Rose Branch-Allen (2015)
10.1080/00036840500392078
Does globalization affect growth? Evidence from a new index of globalization
A. Dreher (2005)
10.1515/commun-2015-0005
TV drama as a social experience: An empirical investigation of the social dimensions of watching TV drama in the age of non-linear television
N. Simons (2015)
10.1037/0022-3514.75.5.1333
The effect of age on positive and negative affect: a developmental perspective on happiness.
D. Mroczek (1998)
The Psychology of Happiness
M. Argyle (1986)
10.1080/0965254X.2015.1095222
Social media engagement behaviour: a uses and gratifications perspective
R. Dolan (2016)
10.1177/0149206311429379
Whistle While You Work
B. Erdogan (2012)
10.1177/0276146715608919
Development and Quality of Life in Turkey
Özlem Sandıkçı (2016)
10.2307/1149673
Globalization: What's New? What's Not? (And So What?)
R. Keohane (2000)
10.1016/J.JBUSRES.2014.09.035
Online brand community engagement: Scale development and validation
Brian J. Baldus (2015)
10.1016/j.ijinfomgt.2015.11.007
Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas
P. Ifinedo (2016)
10.1073/pnas.1620743114
Cumulative cultural learning: Development and diversity
C. Legare (2017)
10.1016/j.amepre.2010.03.020
Age, affective experience, and television use.
C. Depp (2010)
10.1016/J.JOEP.2007.02.001
Does Watching TV Make Us Happy
B. Frey (2007)
10.1007/s10433-017-0447-y
Exploring predictors of life satisfaction and happiness among Siberian older adults living in Tomsk Region
D. Didino (2018)
Television and the Quality of Life: How Viewing Shapes Everyday Experience
Robert Kubey (1990)
10.1037/0022-3514.80.1.136
Age-related differences and change in positive and negative affect over 23 years.
S. Charles (2001)
10.1080/0965254X.2017.1359655
Social media and sports: driving fan engagement with football clubs on Facebook
Leonor Vale (2018)
10.5772/45655
Globalization and Culture: The Three H Scenarios
A. Hassi (2012)
Uses and Gratification Theory in Connection with Knowledge and Information Science: A Proposed Conceptual Model
J. Mehrad (2016)



Semantic Scholar Logo Some data provided by SemanticScholar