Assessment Of The Impact Of Distribution Channel Conflict On Channel Efficiency — Few Improvised Conceptual Models For Various Conflict Resolution Strategies.
Published 2015 · Engineering
The purpose of this article is to enhance the understanding of the direct effect of channel conflicts on channel efficiency, which has hitherto been studied more from control perspective in research on distribution channels. While channel conflict is a well researched construct and its relationship with channel efficiency explored a lot in previous literature, the moderating effect of the conflict resolution strategies on the channel efficiency is largely fragmented in the channel literature. Marketing channels have been conceptulaised as interorganizational systems or a “super organization”, implying thereby that channels behave like complex social organizations or a social action system.