Online citations, reference lists, and bibliographies.
← Back to Search

Political Public Relations And Mediatization : The Strategies Of News Management.

J. Strömbäck, F. Esser
Published 2017 · Political Science

Save to my Library
Download PDF
Analyze on Scholarcy Visualize in Litmaps
Share
Reduce the time it takes to create your bibliography by a factor of 10 by using the world’s favourite reference manager
Time to take this seriously.
Get Citationsy
In highly mediatized democracies, political parties and other political actors have to manage the news and adapt to the fact that news media have become largely independent and highly influential. In this chapter, the authors bridge theory and research on strategic party behavior, mediatization, and political public relations to analyze why and how political parties seek to manage the news to further their strategic goals. Based on a review of the literature, the authors suggest a typology of strategies and tactics that political parties can use to manage the news. One conclusion is that adaption to news media need to follow from the strategic goals of the party. Otherwise adapting to news media is not strategic but rather surrendering to news media and news media logic.
This paper references
10.2307/2109186
An Economic Theory of Democracy
A. Downs (1957)
Party Strategies in a Multiparty System
G. Sjöblom (1968)
Beyond Agenda Setting: Information Subsidies and Public Policy
O. Gandy (1982)
10.14325/mississippi/9781496814074.003.0005
Managing public relations
J. Grunig (1984)
News That Matters: Television and American Opinion
S. Iyengar (1987)
10.2307/2111461
A Behavioral Theory of Competitive Political Parties
K. Strøm (1990)
The image : a guide to pseudo-events in America
D. Boorstin (1992)
10.1016/S0363-8111(96)90052-1
Public relations history from the 17th to the 20th century
F. W. Wylie (1996)
10.2307/2111797
Issue Ownership in Presidential Elections, with a 1980 Case Study
J. Petrocik (1996)
10.1016/S0363-8111(97)90023-0
Image repair discourse and crisis communication
W. Benoit (1997)
Policy, Office, or Votes?: How Political Parties in Western Europe Make Hard Decisions
W. Müller (1999)
Media Democracy: How the Media Colonize Politics
T. Meyer (2002)
10.1093/0199253137.001.0001
Leaders' personalities and the outcomes of democratic elections
A. King (2002)
10.1177/0267323104040696
Reconstructing Mediatization as an Analytical Concept
W. Schulz (2004)
10.1300/J199v04n04_02
News Management as News
Frank Esser (2005)
10.1177/0267323105064043
Do Politicians Lead the Tango?
Jesper Strömbäck (2006)
10.1300/J199v05n01_02
Understanding Campaign Strategy
Stephen K. Medvic (2006)
10.1111/J.1741-5705.2007.02624_8.X
The President's Speeches: Beyond Going Public – By Matthew Eshbaugh-Soha
B. Rottinghaus (2007)
10.1080/14616700802114134
THE FOURTH ESTATE AS SUPERPOWER?
Peter van Aelst (2008)
10.1093/POQ/NFN014
The Influence of Presumed Media Influence in Politics Do Politicians’ Perceptions of Media Power Matter?
J. Cohen (2008)
10.1177/0010414006299098
The Mass Media's Political Agenda-Setting Power
S. Walgrave (2008)
10.1177/1940161208319097
Four Phases of Mediatization: An Analysis of the Mediatization of Politics
Jesper Strömbäck (2008)
10.1177/1470593109103070
Political marketing and stakeholder engagement
A. Hughes (2009)
10.5860/choice.47-2995
The Sage handbook of media processes and effects
Robin L. Nabi (2009)
10.1007/978-1-137-01363-7
Elections and Voters
C. V. D. Eijk (2009)
10.1017/S0007123410000037
The Political Conditionality of Mass Media Influence: When Do Parties Follow Mass Media Attention?
C. Green-Pedersen (2010)
10.1080/13183222.2010.11009028
Is Talk Always Silver and Silence Golden?
Doreen Spörer-Wagner (2010)
10.4324/9780203873397-26
Relationship Management: A General Theory of Public Relations
Carl H. Botan (2010)
10.1093/IJPOR/EDQ009
Candidate Image in Election Campaigns: Attribute Agenda Setting, Affective Priming, and Voting Intentions
Meital Balmas (2010)
10.4324/9780203864173
Political Public Relations : Defining and Mapping an Emergent Field
Jesper Strömbäck (2011)
10.1080/1461670X.2010.523583
MEDIATIZATION AND PERCEPTIONS OF THE MEDIA'S POLITICAL INFLUENCE
Jesper Strömbäck (2011)
10.1080/09644008.2011.554100
The German National Election Campaign and the Mass Media
Marko Bachl (2011)
Political public relations : principles and applications
Jesper Strömbäck (2011)
10.1177/1940161211424207
Media in Political Power
Risto Kunelius (2012)
How to Win an Election: An Ancient Guide for Modern Politicians
Quintus Tullius Cicero (2012)
10.1057/9781137299871_7
Mediatization as a Challenge: Media Logic Versus Political Logic
Frank Esser (2013)
10.4324/9780203155363
The Mediatization of Culture and Society
S. Hjarvard (2013)
10.5167/UZH-88053
Democracy in the age of globalization and mediatization
H. Kriesi (2013)
Political Public Relations : Old Practice, New Theory-Building
Jesper Strömbäck (2013)
10.1177/1748048513482266
Why political parties adapt to the media
Jesper Strömbäck (2013)
10.1057/9781137275844_1
Mediatization of Politics : Towards a Theoretical Framework
Jesper Strömbäck (2014)
10.1057/9781137314284_11
Public Agenda-Setting between Media Logic and Political Logic
Anders Esmark (2014)
10.4324/9781351053143-18
Political Public Relations : Looking Back, Looking Forward
S. Kiousis (2014)
10.1057/9781137275844_5
Mediatization and Political Autonomy: A Systems Approach
F. Marcinkowski (2014)
10.1057/9781137275844_11
Mediatization and political agenda-setting: changing issue priorities?
P. Aelst (2014)
10.4324/9781315716459
Making Sense of Mediatized Politics : Theoretical and Empirical Perspectives
Jesper Strömbäck (2015)
10.1057/AP.2013.33
When politics becomes news: An analysis of parliamentary questions and press coverage in three West European countries
Rosa van Santen (2015)
10.1177/1464884915570535
Mediatization of politics : understanding the transformation of western democracies
Frank Esser (2016)
10.1111/JCOM.12229
Information and Arena: The Dual Function of the News Media for Political Elites
P. Aelst (2016)
10.1080/23808985.2015.11735254
How Long Do News Framing Effects Last? A Systematic review of Longitudinal Studies
S. Lecheler (2016)
10.1111/JCOM.12232
The Social News Gap: How News Reading and News Sharing Diverge
Jonathan Bright (2016)
The modern news consumer: news attitudes and practices in the digital era
Amy S. Mitchell (2016)
10.1080/1461670X.2016.1150193
What is News?
T. Harcup (2017)
10.1080/10584609.2016.1233920
Priming, Issue Ownership, and Party Support: The Electoral Gains of an Issue-Friendly Media Agenda
Gunnar Thesen (2017)
10.1017/CBO9781139567367.003
Comparing political journalism
C. D. Vreese (2017)



This paper is referenced by
10.1007/978-3-030-59993-5_7
Political Parties and Their Relations with the Media
Michał Jacuński (2021)
10.1177/19401612211015122
Do Not Blame the Media! The Role of Politicians and Parties in Fragmenting Online Political Debate:
R. Heiberger (2021)
10.1080/17512786.2021.1878926
“Sources and Journalists” Revisited: Proposing an Interdependent Approach to Source Use
Bethany A. Conway (2021)
10.1016/j.pubrev.2019.101858
He who pays the piper, calls the tune? Examining Russia’s and Poland’s public diplomacy efforts to shape the international coverage of the Smolensk crash
L. Khalitova (2020)
10.1080/10584609.2020.1763528
It’s a Matter of Timing. How the Timing of Politicians’ Information Subsidies Affects What Becomes News
Pauline Ketelaars (2020)
10.1007/978-3-658-23391-4_10-1
Mediatisierung und Medialisierung des Politischen als Rahmenbedingung der Unternehmenskommunikation
Thomas Birkner (2020)
The reflexive voices of young people in Tottenham: youth-identity formation, reflexivity and negative representations
Julius Elster (2019)
10.1177/0267323119830052
Personalised, de-ideologised and negative? A longitudinal analysis of campaign posters for German Bundestag elections, 1949–2017
Dennis Steffan (2019)
10.1177/1354068819881639
Party ownership or individual specialization? A comparison of politicians’ individual issue attention across three different agendas
J. Peeters (2019)
10.1075/ASJ.18014.TAR
Ethnic nationalism and gatekeeping in the European media: Linking agenda setting, agenda building, and agenda indexing
S. Tarasevich (2019)
10.1080/14719037.2013.822529
Who Gets on the News? The relation between media biases and different actors in news reporting on complex policy processes
I. Korthagen (2015)
Semantic Scholar Logo Some data provided by SemanticScholar