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Crowdfunding As A Font Of Entrepreneurship: Outcomes Of Reward-Based Crowdfunding

Ethan Mollick
Published 2018 · Business

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Crowdfunding has attracted considerable interest as a new way of financing a variety of ventures, from creative works to for-profit companies. For example, as of 2017, Kickstarter, the largest reward-based crowdfunding site, has facilitated the raising of over USD 2.9 billion from over 12 million people, funding over 100,000 projects. In this chapter, I will use data from two large-scale surveys of Kickstarter funders to shed light on the impacts of reward-based funding. I will first examine whether crowdfunded projects actually provide their promised rewards. Then I will delve into the wider impact of reward crowdfunding projects.
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