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Der Kundenseitig Wahrgenommene Wert Von Elektromobilitätslösungen Des Automobilhandels: Konzeptionelle Grundlagen Und Explorative Befunde

Gertrud Schmitz, J. Lerch
Published 2017 ·

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Der Ubergang in die Elektromobilitat stellt den Automobilhandel aufgrund des Kundenverhaltens vor neue Herausforderungen. Kunden sehen sich neben einer im Vergleich zu konventionellen Fahrzeugen schlechteren technischen Performance [1]sowie einer als unzureichend wahrgenommenen Ladeinfrastruktur [2] mit weiteren Unsicherheiten und wahrgenommenen Nachteilen im Zuge der Nutzung von Elektroautos konfrontiert, die in ihrer Summe zu einer geringen Nutzungsabsicht insbesondere von Privatkunden fuhren: Zum einen ergeben sich hohe Kosten fur die Batterie dieser Fahrzeuge, die viele Kunden nicht bereit sind zu zahlen [3][4].
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