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Consumer Value Perception Of Luxury Goods: A Cross-Cultural And Cross-Industry Comparison

Nadine Hennigs, K P Wiedmann, Christiane Klarmann
Published 2013 · Business
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The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013.



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