Online citations, reference lists, and bibliographies.

Halal Principles And Halal Purchase Intention Among Muslim Consumers

Ismalaili Ismail, Nik Azlina Nik Abdullah, Zulaiha Ahmad, Noor Laila Sidek
Published 2018 · Business

Cite This
Download PDF
Analyze on Scholarcy
Halal industry is booming and the consumer demand towards Halal food has changed considerably because Halal goods are consumed by Muslims and non-Muslims in Malaysia. Halal is now a worldwide concept where it is no longer limited to the slaughtering of animals or only free from alcohol and wine but it also covers the whole process of production and services. The demand for Halal product accelerates with the increase of awareness among the 60.4% Muslims in Malaysia. Therefore, the purpose of this study is to examine the relationship between Halal principles and Halal purchase intention among Muslim consumers. A set of questionnaires was administered to 206 of Muslim consumers at Klang Valley area. The results of this study suggested two variables, which are food safety and hygienic and clean process that are significantly related to Halal purchase intention among Muslim consumers. The findings of this study may be beneficial and helpful for manufacturers to understand Halal purchase intention among Muslim consumers as well as to help the consumers to be aware of Halal implication in their daily lives.
This paper references
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
S. Brown (2003)
The Importance of Labelling Examined in Food Marketing
M. Davies (1994)
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
S. Alam (2011)
The Halal Industry from a Shari'ah Perspective
Mohammad Hāshim Kamali (2010)
Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia's Halal Food Products
Mahiah Said (2014)
Ḥalāl food and products in Malaysia: People's awareness and policy implications
Abdul Raufu Ambali (2013)
Halal Sanitised: Health and Science in a Globalised Religious Market
Johan Fischer (2010)
Marketing of halal meat in the United Kingdom: Supermarkets versus local shops
A. Ahmed (2008)
Exploring perceptions of non-Muslims towards Halal foods in UK
Rana Muhammad Ayyub (2015)
The Influence of Muslim Consumers Perception Toward Halal Food Product on Attitude and Purchase Intention at Retail Stores
Teguh Wikan Widodo (2013)
Consumer Decision Making Process in Shopping for Halal Food in Malaysia
M Jabbar Abdul (2009)
The Effects of Price - Comparison Advertising on Buyers'''' Perceptions of Acquisition Value, Transa
D. Grewal (1998)
Conceptualizations on the Dimensions for Halal Orientation for Food Manufacturers: A Study in the Context of Malaysia
Z. Talib (2010)
Assessment of Consumers' Confidence on Halal Labelled Manufactured Food in Malaysia
Golnaz Rezai (2012)
The role of halal awareness and halal certification in influencing non-muslims’ purchase intention.
Yuhanis Abdul Aziz (2012)
The prediction of behavior from attitudinal and normative variables
I. Ajzen (1970)
The Impact of Food Labeling on Purchasing Behavior Among Non-Muslim Consumers in Klang Valley
Ismail Abd Latif (2013)
Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context
B. Jin (2005)
Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
Norzaidi Mohd Daud (2012)
Credence quality coordination and consumers' willingness-to-pay for certified halal labelled meat.
W. Verbeke (2013)
People's Awareness on Halal Foods and Products: Potential Issues for Policy-makers
Abdul Raufu Ambali (2014)
Is Religiosity an Important Factor in Influencing the Intention to Undertake Islamic Home Financing in Klang Valley
Syed Shah Alam (2012)
Religious values informing halal meat production and the control and delivery of halal credence quality
K. Bonne (2007)
Intention to choose Halal products: the role of religiosity
Arshia Mukhtar (2012)
Food labelling from a consumer perspective
M. Wandel (1997)
The complementary effect of Halal Principles and sustainable concept.
M. Zainalabidin (2011)

This paper is referenced by
Semantic Scholar Logo Some data provided by SemanticScholar