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Fashion Brands And Consumers Approach Towards Sustainable Fashion

Asimananda Khandual, Swikruti Pradhan
Published 2019 · Business

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‘Sustainable fashion’ is one of the most widely used terms in the fashion industry today. It is not only about the trend of socially responsible brands with eco-friendly products or coming up with some regulatory policies but also for catering to upcoming demands of conscious consumers to adopt sustainable fashion. Consumers have evolved over the ages and have become educated about the materials and manufacturing process, which results in their growing interest to make socially responsible choices while updating their wardrobes with a value tag. In fact, International brands like Patagonia, People Tree, HM how fashion brands and consumers are advancing towards sustainable fashion.
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