Online citations, reference lists, and bibliographies.

The Academic Turn: Social Media In Higher Education

Thirusellvan Vandeyar
Published 2020 · Computer Science
Cite This
Download PDF
Analyze on Scholarcy
Universities must transform to fulfil expectations of the knowledge society. At the same time academics are required to respond to the dynamic environment that information and communications technologies (ICT) bring to effective and efficient teaching methods. Utilizing a qualitative case study approach, this study set out to explore experiences of academics’ as they made a pedagogic turn towards using social media technology for teaching in a resource-constrained context. The Technology Acceptance Model served as the theoretical mooring of this study. Data capture included a mix of semi-structured interviews, classroom observations, document analysis and field notes. Findings are presented as three academic turns. First, a turn away from the institutions’ LMS due to contextual exigencies. Second, a pedagogical turn towards Web 2.0 technologies using social media tools to enhance their pedagogy. Third, a beliefs and attitude turn about the affordances of social media; augmenting academics’ resilience to persevere with this technology of choice. This study recommends that the use of social media networking in higher education creates a viable form of technology enhanced teaching, particularly in resource-constrained contexts. Further studies should explore academics emerging pedagogical practices in their use of social media, and students’ perceptions and engagement in social media learning communities.
This paper references
Education and information technologies
Arend J. Visscher (1997)
Potentials and obstacles of social media for teaching in higher education
S Manca (2016)
Pedagogy: Making Sense of the Complex Relationship Between Teaching and Learning
Jeffrey John Loughran (2013)
A social networked learning adoption model for higher education institutions in developing countries
Godfrey Maleko Munguatosha (2011)
Pros and cons of social media in the classroom
K Lederer (2012)
After COVID-19 – ‘Nothing will be the same
E. Naidu (2020)
The Technology Acceptance Model (TAM) as a Viable Model to Determine
L. F. Rodriguez (2012)
Perspectives on the tensions in teaching with technology in Norwegian teacher education analysed using Argyris and Schön’s theory of action
S. Thorvaldsen (2020)
Technological Pedagogical Content Knowledge (TPCK): Confronting the Wicked Problems of Teaching with Technology
Punya Mishra (2007)
Awareness of Internet Plagiarism among the Secondary School Students in Gombak, Selangor, Malaysia
Rajiah Hasan (2012)
Publisher's note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations
Investigating Instructional Strategies for Using Social Media in Formal and Informal Learning.
Baiyun Chen (2012)
Utilising Facebook: immersing Generation-Y students into first year university
Joshua McCarthy (2009)
Influence of University Level Direct Instruction on Educators' Use of Technology in the Classroom.
Angie M. Garner (2013)
Teaching with technology in higher education: understanding conceptual change and development in practice
Claire Englund (2017)
‘Of course we are on Facebook’: Use and non-use of social media among Swedish and Norwegian politicians
Anders Olof Larsson (2014)
Social Media in Higher Education
Heather T. Rowan-Kenyon (2016)
Teachers’ Technological Pedagogical Content Knowledge and Learning Activity Types
Judith Harris (2009)
"Virtually mandatory": A survey of how discipline and institutional commitment shape university lecturers' perceptions of technology
Chris Shelton (2014)
To use or not to use? Social media
A.E.E. Sobaith (2016)
Creswell, J. W. (2013). Qualitative inquiry and research design. Choosing among five approaches (3e éd.). London : Sage.
Hakim Ben Salah (2015)
A theoretical and instrumental framework for implementing change in ICT in education
Penni Tearle (2004)
Is Mobile Instant Messaging (MIM) useful in education? Examining its technological, pedagogical, and social affordances
Ying Tang (2017)
Between Theory and Practice: The Importance of ICT in Higher Education as a Tool for Collaborative Learning
Nicoleta Duță (2015)
Social media and mobile internet use among teens and young adults
A. Lenhart (2010)
The Technology Acceptance Model (TAM) as a Viable Model to Determine the Acceptance of E-learning Technologies in Higher Education Institutions (HEI’s)
Luis F. Rodriguez (2012)
The Conflict between Social Media and Higher Education Institutions
Azeem Amin (2018)
DIY citizenship: Critical making and social media
Chris Featherman (2016)
Teacher beliefs and technology integration practices: A critical relationship
Peggy A. Ertmer (2012)
User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts
Fred D. Davis (1993)
Technical and didactic knowledge of the moodle LMS in Higher Education: beyond functional use
Julio Cabero-Almenara (2019)
Teachers' attitudes toward information and communication technologies: the case of Syrian EFL teachers
A. Albirini (2006)
Drivers of learning management use in south African open and distance learning institution
P Venter (2012)
The Impact of Eye Tracking on Neuromarketing for Genuine Value-Added Applications
Aida Azlina Mansor (2018)
A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective
Anastasia Stathopoulou (2019)
To use or not to use? Social media in higher education in developing countries
Abu Elnasr E. Sobaih (2016)
The experiences of lecturers in African, Asian and European universities in preparing and delivering blended health research methods courses: a qualitative study
Myroslava Protsiv (2016)
Quarterly Review of Distance Education
Michael Simonson (2017)
The indicators project identifying effective learning: Adoption, activity, grades and external factors
Colin G. Beer (2009)
Extension of technology acceptance model by using system usability scale to assess behavioral intention to use e-learning
Anastasia Revythi (2019)
Radicalising the marketing of higher education: learning from student-generated social media data
Elvira Bolat (2017)
Digital Technology Shaping Teaching Practices in Higher Education
Monika Akbar (2016)
Utilizing a Social Networking Website as an ESL Pedagogical Tool in a Blended Learning Environment: An Exploratory Study
Nor Ashikin Ab Manan (2012)
Are We Ready for Web 2.0? Evidence from a Caribbean University
Kemuel Gaffar (2012)
Facebook and the others. Potentials and obstacles of Social Media for teaching in higher education
Stefania Manca (2016)
Attitudes towards ICT Integration into Curriculum and Usage among University Lecturers in Vietnam
Ly Thanh Hue (2013)
The experiences of lecturers in African, Asian and European universities in preparing and delivering blended health research methods courses: a qualitative study.
Myroslava Protsiv (2016)
The role of social media in higher education classes (real and virtual) - A literature review
Paul A. Tess (2013)
Understanding Technology Literacy: A Framework for Evaluating Educational Technology Integration
Randall S. Davies (2011)
Drivers of learning management use in south
P. Venter (2012)
Barriers to adopting technology for teaching and learning in Oman
Said Al-Senaidi (2009)
How Undergraduate Students Use Social Media Technologies to Support Group Project Work.
Peter Mcaliney (2013)
Integrating Technology into a Traditional Learning Environment
G. Saunders (2003)
Towards a framework for educational affordances of blogs
Liping Deng (2011)
A Critical Examination Of The Effects Of Learning Management Systems On University Teaching And Learning
Hamish Coates (2005)
Retta Guy (2012)
Pedagogical Bricoleurs and Bricolage Researchers: The case of Religious Education
Rob Freathy (2017)
Drivers of learning management system use in a South African open and distance learning institution
Peet Venter (2012)
Emerging Research on Social Media Use in Education: A Study of Dissertations.
Chris Piotrowski (2015)
Social media in higher education: A literature review of Facebook
Ritesh Chugh (2017)
Using Technology to Enhance Higher Education
Susan L. Renes (2011)
Theory in Practice: Increasing Professional Effectiveness
L. Christman (1977)
Analysis of the use of social media in Higher Education Institutions (HEIs) using the Technology Acceptance Model
Duvince Zhalimar Dumpit (2017)
Snapping, pinning, liking or texting: Investigating social media in higher education beyond Facebook
Stefania Manca (2020)
Qualitative inquiry and research design: Choosing among five approaches
J W Creswell (2012)
How should the higher education workforce adapt to advancements in technology for teaching and learning
Agnes Kukulska-Hulme (2012)
The Coding Manual for Qualitative Researchers
J. Saldaña (2009)
Case Studies.
Ralph Scott Shapiro (2013)
The effective integration of ICTs in universities: the role of knowledge and academic experience of professors
Albert Cubeles (2018)
The Sage Handbook of Qualitative Research
Norman K. Denzin (2018)
Teaching style and attitudes towards Facebook as an educational tool
Julie Prescott (2014)
COVID 19 and its mental health consequences.
Anant Kumar (2020)
Using ICTs in Teaching and Learning: Reflections on Professional Development of Academic Staff
Markus Mostert (2009)
The questionable promise of social media for education: connective learning and the commercial imperative
Norm Friesen (2012)

This paper is referenced by
Semantic Scholar Logo Some data provided by SemanticScholar