Roman Egger, Igor Gula, And Dominik Walcher (eds.): Open Tourism: Open Innovation, Crowdsourcing And Co-creation Challenging The Tourism Industry
Published 2017 · Computer Science
Tourism is an information-intensive industry, characterized by great dynamics and rapid change. With the emergence of Web 2.0 and mobile networks, the tourism industry is further accelerated and transformed in a way that the opportunities and challenges in global e-business and collaboration are ubiquitous. This book provides various studies in open innovation, crowdsourcing, and co-creation under the umbrella of ‘‘open tourism’’. This book contains theoretical background and abundant practical applications. A total of 36 publications are included in the book, with 74 authors involved (p. vi). Case studies are presented in Part II to Part IV, each of which focuses on an application scope in particular, that is, information level, creation level, and provision level, respectively. Successful innovations are often driven by empowered clients through cocreation, by which new products or services are jointly designed by knowledge workers, customers, shareholders, and business partners (Ford et al. 2012; Van der Aa and Elfring 2002), which could even extend to the open community. Innovations are arguably the best strategies to maintain a firm’s competitiveness in saturated markets like what the tourism industry is facing. This book aims to fill in the gap of integrating the studies on open innovation, crowdsourcing, and co-creation into the tourism contexts, making the topics of innovation and collaboration relevant and applicable to the tourism industry. Improving internal business processes and transforming tourism value chain have gained attention to readers. Furthermore, consumers have become ‘‘prosumers’’ because they have the knowledge, the desire, and the ability to co-create products or services with the tourism service providers. Therefore, it is a wise approach to make use of those great minds in a sensible way. The best strategies for coping with challenges are to make conditions for the readiness to constant change.