Online citations, reference lists, and bibliographies.
← Back to Search

Product Life Cycle Research: A Literature Review

David R. Rink, J. Swan
Published 1979 · Economics

Cite This
Download PDF
Analyze on Scholarcy
Share
Abstract The purposes of this paper are threefold: to review the scope of product life cycle (PLC) research; to pinpoint areas requiring further investigation; and to provide guidelines for future researchers. Because of the paucity of empirical evidence, only tentative conclusions are advanced. For example, the most common PLC pattern is the classical, bell-shaped curve, but it is not the sole shape. The application of various forecasting techniques across the PLC have met with merely moderate success. Very little research has been conducted either on how different characteristics of the firm influence the PLC or on the actual use of various PLC-strategy theories by business planners. Finally, investigators have focused almost exclusively on validating the existence of the PLC concept among nondurable consumer goods. Industrial items, as well as major product changes, have been nearly ignored. The main conclusion is that additional research-more diversified and extensive in nature-is needed on many PLC topics.
This paper references
10.1177/002224376900600101
Industrial Marketing Research in Britain
A. Wilson (1969)
10.1287/MNSC.14.8.B517
A New Product Analysis and Decision Model
G. Urban (1968)
EXPLOIT THE PRODUCT LIFE CYCLE
T. Levitt (1965)
10.1177/002224376600300201
The Trajectory Theory of Goal Setting for New Products
C. Crawford (1966)
10.1111/J.1745-493X.1967.TB00058.X
The Purchasing Executive's Adaptation To The Product Life Cycle
Conrad Berenson (1967)
10.1177/002224297403800405
Market Share Strategy and the Product Life Cycle
Bernard Catry (1974)
10.1086/295215
Validity of the Product Life Cycle
Rolando E. Polli (1969)
10.2307/1905649
A Test for the Product Life Cycle
K. Brockhoff (1967)
10.1086/295003
Product Life Cycles as Marketing Models
W. E. Cox (1967)
Phasing Out Weak Products
P. Kotler (1965)
10.2307/1249988
The Prejudice Against Marketing
R. Steiner (1976)
10.1177/002224296302700113
A Probability Model for Early Prediction of New Product Market Success
W. D. Barclay (1963)
10.1007/978-3-642-51565-1_109
Forecasting the Demand for New Convenience Products
W. Massy (1969)
10.1007/978-3-642-51565-1_97
Early Prediction of Market Success for New Grocery Products
Louis A. Fourt (1960)
10.2307/1249798
A managerial introduction to marketing
Thomas A. Staudt (1970)
Planning the marketing program throughout the product life cycle
Charles Kennedy May (1962)
10.1016/0019-8501(76)90029-8
The product life cycle in formulating purchasing strategy
David R. Rink (1976)
10.2307/1250388
Market Share Strategy and the Product Life Cycle
Bernard Catry (1974)
10.1007/978-3-642-51565-1_107
A new product growth model for consumer durables
F. Bass (1976)
10.1080/00345334.1972.11756136
Forecasting by Product Life Cycle Analysis
F. Kovac (1972)
10.1111/J.1745-493X.1977.TB00404.X
Coordination of Purchasing with Sales Trends
H. Fox (1977)
10.2307/1250783
Marketing management : analysis, planning, and control
Neil H. Borden (1960)
AMERICAN MOTORS CORPORATION: AN EMPIRICAL STUDY OF THE FIRM.
Charles Marie Brantl (1963)
Product Life Cycles And Promotional Strategy In The Ethical Drug Industry.
W. E. Cox (1963)
10.1177/002224376900600402
Prediction of New Product Performance: An Analytical Approach
Henry J. Claycamp (1969)
10.4324/9780080496399-9
Product life cycles
R. D. Buzzell (1969)
Product innovation in food processing, 1954-1964
R. D. Buzzell (1967)
Marketing and competition
G. Mickwitz (1959)
10.2307/1250122
Dynamic competitive strategy & product life cycles
C. Wasson (1974)
10.1108/EUM0000000005206
The application of product life cycles to corporate strategy: some research findings
M. Cunningham (1969)
10.1007/978-3-642-51565-1_83
The Product Life Cycle and Time-Varying Advertising Elasticities
L. Parsons (1975)
Advertising in our economy
Neil H. Borden (1945)
10.1016/0007-6813(77)90070-2
Extending the product life cycle
Ben M. Enis (1977)
10.2307/1250470
Marketing Decision Making: A Model-building Approach
P. Kotler (1971)
10.1177/002224297503900409
“Market Share Strategy and the Product Life Cycle”: A Comment
R. Fildes (1975)
A test of the classical product life cycle by means of actual sales histories
Rolando E. Polli (1968)
10.2307/1250669
Planning Product Line Strategy: A Matrix Approach
Y. Wind (1976)
10.2307/1248683
Basic marketing: A managerial approach
E. Mccarthy (1978)
10.1177/002224297503900410
Market Share Strategy: The Concept and the Evidence
Bernard Catry (1975)



This paper is referenced by
10.1057/9780230227538_13
Products and the Life Cycle
Roger Palmer (2008)
10.1080/09720510.2010.10701529
How does research and development investment affect market value?
Ying-Li Lin (2010)
Copy Length across the Product Life Cycle
H. Robert Dodge (2012)
Steffens, P. R. (2002) “The Product Life Cycle Concept: Buried or Resurrected by the Diffusion Literature?” Academy of Management Conference, Technology and Innovation Management Division, Denver, August 2002. THE PRODUCT LIFE CYCLE CONCEPT: BURIED OR RESURECTED BY THE DIFFUSION LITERATURE?
Dr Paul Steffens (2007)
10.1109/TEMS-ISIE46312.2019.9074335
R&D Partner Type, Product Life-cycle, and Innovation Performance of High-technology Ventures
Gi-won Kim (2019)
Clusters for life or life cycles of clusters. Critical factors for resilience
R. Suire (2010)
10.1111/J.1467-6486.1985.TB00240.X
ORGANIZATION DESIGN AND THE LIFE‐CYCLES OF PRODUCTS [1]
L. Donaldson (1985)
10.1007/978-3-642-48621-0_6
Psychological Aspects of Strategic Management
Klaus G. Grunert (1994)
10.1287/MKSC.1040.0057
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
P. Golder (2004)
10.1007/978-0-230-36312-0_9
Market Attractiveness Analysis
J. Lambin (2012)
10.1016/j.knosys.2012.11.003
Multiple extreme learning machines for a two-class imbalance corporate life cycle prediction
Sin-Jin Lin (2013)
10.7763/joebm.2016.v4.376
Refining the Firm Life Cycle Classification Method : A Firm Value Perspective
H. Jaafar ()
EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT
A. Hallberg (2014)
10.17576/AJAG-2017-08-08
The Moderating Role of Corporate Governance on the Relationship between a Firm’s Product Lifecycle and Risk-Taking
Mohammad Namazi (2017)
10.1287/MNSC.30.12.1405
An Empirical Investigation of Success Strategies for Businesses Along the Product Life Cycle
R. Thiétart (1984)
10.1108/EUM0000000004701
Institutional Change in Retailing: A Review and Synthesis
S. Brown (1987)
10.1177/002224298404800204
Environmental Management: Revising the Marketing Perspective
C. Zeithaml (1984)
10.1504/IJMTM.2014.066706
Management of remanufacturing – strategic challenges from intellectual property rights
Maria Elo (2014)
10.1177/030913258701100202
Institutional Change in Retailing: A Geographical Interpretation
Stephen Brown (1987)
10.22610/JEVR.V8I4.2157
Understanding Corporate Life-Cycles
O. Sawagvudcharee (2017)
10.2139/SSRN.419141
The Value Relevance of Financial Statements within and Across Private and Public Equity Markets
J. Hand (2003)
10.1111/J.1540-5915.1991.TB01270.X
Extending Financial Portfolio Theory for Product Management
S. M. Leong (1991)
Stratégies de prix et produits nouveaux Une application de la discrimination intertemporelle par les prix
Arnaud Diemer (2000)
10.1007/978-3-030-39601-5
Smart Innovation Engineering Using Set of Experience and Decisional DNA
Mohammad Maqbool Waris (2020)
10.1108/MIP-02-2015-0042
Between flexibility and discipline in new product development: expertise as a boundary condition
K. Hellman (2019)
10.1007/978-3-319-89292-4_3
Why Entertainment Products are Unique: Key Characteristics
T. Hennig-Thurau (2019)
10.1108/PM-01-2013-0003
Multi-owned developments: a life cycle review of a developing research area
N. Johnston (2013)
New Product Diffusion Models in Marketing: An Assessment of Two Approaches
M. Wright (1995)
New Product Sales Forecasting in the Mobile Phone Industry : an evaluation of current methods
Semco Jahanbin (2013)
10.1080/07408179908969841
Strategic configuration of flexible assembly systems: a single period approximation
B. Peters (1999)
10.21511/IM.13(3).2017.01
Strategic pricing across the product’s sales cycle: a conceptualization
David R. Rink (2017)
Viral coefficient – Unveiling the Holy Grail of online marketing
Joni Salminen (2018)
See more
Semantic Scholar Logo Some data provided by SemanticScholar