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The Role Of Trust, Commitment, And Learning Orientation On Logistic Service Effectiveness

Y. Yuan, Bo Feng, Fujun Lai, Fujun Lai, B. Collins
Published 2018 · Business

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Abstract Firms can strategically use organizational routines (dynamic capabilities) and cooperative linkages (relational views) to build competitive advantages. In the current study, we incorporated these theoretical lenses to evaluate how commitment, trust, and learning orientation affect performance in the supply chain. Data collected from 213 third-party logistics providers (3PLs) and their partner firms suggested that both learning orientation and commitment positively related to performance. Commitment was particularly salient as it mediated the relationship between trust and logistic effectiveness, as well as moderated the learning orientation and logistic service effectiveness linkage. Managerial implications and suggestions for future research are discussed.
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