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Designing And Implementing New Services: The Challenges Of Integrating Service Systems

Stephen S. Tax, Ian Stuart
Published 1997 · Business
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Abstract The design and implementation of new services is a poorly understood process. The limited prior research has been characterized by the adoption of models that fail to consider important aspects of service planning, notably the impact that a new service may have on the existing service system. This article addresses many of these deficiencies by: (a) providing an alternate conceptualization of what constitutes a new service, (b) analyzing three case studies to gain additional insights into design challenges, (c) developing frameworks for assessing service design and (d) presenting and discussing a planning cycle for the integration of new services into an operating service system. Limitations of the study and suggested avenues for research are presented.
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