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Guide Performance: Co-created Experiences For Tourist Immersion.

L. Mossberg, M. Hanefors, A. H. Hansen

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This chapter concerns the co-creation of experience during the consumption stage of the tourist trip. It deals with face-to-face meetings where the tour guides perform their activities. The specific objectives with this chapter are first to explore the guides' basic roles and then their performances in enclavized, secure and thematized contexts and second to discuss if there are specific performances that have potential for co-creation of extraordinary experiences and for facilitation of tourists' immersion.